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  • Branded Content and Entertainment in Advertising (A Theoretical and Empirical Study of Creative Advertising Practices) by María Rodríguez-Rabadán Benito, 9781032316420
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    Branded Content and Entertainment in Advertising (A Theoretical and Empirical Study of Creative Advertising Practices) $57.99
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  • Consumer Goods Subscriptions (How to Win in Retail in the 21st Century) by Severin Bischof, Thomas Rudolph, 9783110735116
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    Consumer Goods Subscriptions (How to Win in Retail in the 21st Century) $34.99
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  • Marketing mit allen Sinnen (Chancen der multisensualen Kundenkommunikation) (German Edition) by Christian Chlupsa, 9783110700473
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    Marketing mit allen Sinnen (Chancen der multisensualen Kundenkommunikation) (German Edition) $51.99
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  • Market Entry Strategies (Internationalization Theories, Concepts and Cases) by Mario Glowik, 9783110650679
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    Market Entry Strategies (Internationalization Theories, Concepts and Cases) $50.99
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  • The FUSE Pathway (How to Find and Lead a Fulfilling Life) by Paul Kirby, 9798886452631
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    The FUSE Pathway (How to Find and Lead a Fulfilling Life) $30.95
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  • Content Chemistry, 7th Edition: by Andy Crestodina, 9781732046528
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    Content Chemistry, 7th Edition: $29.95
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  • Business Analytics Value Chain (Text and Cases) by Tanushri Banerjee, Arindam Banerjee, Dhaval Maheta, Vivek Gupta, 9781032612041
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    Business Analytics Value Chain (Text and Cases) $57.99
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  • Visual Marketing (A Practical Guide to the Science of Branding & Retailing) by Barbara E. Kahn, Elizabeth N. Johnson, 9781032731322
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    Visual Marketing (A Practical Guide to the Science of Branding & Retailing) $57.99
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  • Doing Marketing Research (Alternative Methods for Market Sensing) by Alison Lawson, Charles Hancock, 9781032972244
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    Doing Marketing Research (Alternative Methods for Market Sensing) $68.99
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  • Tribus: Necesitamos que TÚ nos lideres / Tribes: We Need You to Lead Us (Marketing y ventas) (Spanish Edition) by Seth Godin, 9786077476498
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    Tribus: Necesitamos que TÚ nos lideres / Tribes: We Need You to Lead Us (Marketing y ventas) (Spanish Edition) $10.95
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  • Go-To-Market Uncovered (How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth) by Paul Sullivan, 9781394328888
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    Go-To-Market Uncovered (How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth) $30.00
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  • Social Media Marketing All-in-One For Dummies - 9781394318759 by Michelle Krasniak, 9781394318759
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    Social Media Marketing All-in-One For Dummies - 9781394318759 $39.99
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  • Strategic City Branding (Insights from Asian Cities) by Viriya Taecharungroj, 9781032958989
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    Strategic City Branding (Insights from Asian Cities) $73.99
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  • The Righteous Brand (Consumer Brand Relationships in a Polarized World) by Max Blackston, 9781032882369
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    The Righteous Brand (Consumer Brand Relationships in a Polarized World) $51.99
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  • Fashion Trends and Forecasting (The Fashion Futurists' Toolkit) by Eunsuk Hur, Caroline Hemingray, Stephen Westland, 9781032541860
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    Fashion Trends and Forecasting (The Fashion Futurists' Toolkit) $62.99
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  • The Music Producer's Guide to Social Media Content (The Science, Business, and Art of Building a Musical Career) by Sam McGuire, 9781032542874
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    The Music Producer's Guide to Social Media Content (The Science, Business, and Art of Building a Musical Career) $51.99
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  • Digital Marketing Fundamentals (From Strategy to ROI) - 9781032964690 by Marjolein Visser, Mike Berry, 9781032964690
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    Digital Marketing Fundamentals (From Strategy to ROI) - 9781032964690 $94.99
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  • Being You (How to Build Your Personal Brand and Confidence) by Maggie Eyre, 9781925335927
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    Being You (How to Build Your Personal Brand and Confidence) $21.99
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  • Politics and propaganda (Weapons of mass seduction) by Nicholas O'Shaughnessy, 9780719068539
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    Politics and propaganda (Weapons of mass seduction) $29.95
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  • Kids and branding in a digital world by Barry Gunter, 9781784992453
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    Kids and branding in a digital world $29.95
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  • Upheaval (Crafting a Culture & Managing Your Message Through a Crisis) by Paul Hiltz, Amanda Lucey, 9781642257861
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    Upheaval (Crafting a Culture & Managing Your Message Through a Crisis) $29.99
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  • The Revenue Engine (Fueling a B2B High Octane Pipeline) by Kara Smith Brown, 9781642259094
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    The Revenue Engine (Fueling a B2B High Octane Pipeline) $19.99
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  • Understanding Pop-Up Stores through Passion and Practice by Ghalia Boustani, 9781032293332
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    Understanding Pop-Up Stores through Passion and Practice $51.99
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  • Age of Invisible Machines (A Guide to Orchestrating AI Agents and Making Organizations More Self-Driving, Revised and Updated) by Robb Wilson, Josh Tyson, 9781394321551
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    Age of Invisible Machines (A Guide to Orchestrating AI Agents and Making Organizations More Self-Driving, Revised and Updated) $26.00
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  • The Proximity Paradox (How to Create Distance from Business as Usual and Do Something Truly Innovative) by Kiirsten May, Alex Varricchio, 9781770415324
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    The Proximity Paradox (How to Create Distance from Business as Usual and Do Something Truly Innovative) $18.95
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  • Some Future Day (How AI Is Going to Change Everything) by Marc Beckman, 9781648210778
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    Some Future Day (How AI Is Going to Change Everything) $32.99
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  • Winning with the Caller from Hell (A Survival Guide for Doing Business on the Telephone) by Shaun Belding, 9781550226959
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    Winning with the Caller from Hell (A Survival Guide for Doing Business on the Telephone) $17.95
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  • Outmarket the Competition (Advanced Marketing Tactics to Drive Growth and Profitability) by Nick Doyle, 9781639081035
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    Outmarket the Competition (Advanced Marketing Tactics to Drive Growth and Profitability) $27.95
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  • Marketing Green Buildings (Guide for Engineering, Construction and Architecture) by Jerry Yudelson, 9788770045810
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    Marketing Green Buildings (Guide for Engineering, Construction and Architecture) $76.50
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  • Creating a Blockbuster Brand (Hollywood's Storytelling Secrets For Your Business) by Greg Logan, 9781636985527
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    Creating a Blockbuster Brand (Hollywood's Storytelling Secrets For Your Business) $24.95
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  • Loyalty Management (Driving Engagement with Loyalty Programs and Customer Experience) by Cristina Ziliani, Marco Ieva, 9781032510354
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    Loyalty Management (Driving Engagement with Loyalty Programs and Customer Experience) $62.99
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  • Human vs ChatGPT - Language of Advertising in Beauty Products Advertisements by Ida Skubis, Dominika Kołodziejczyk, 9781032934136
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    Human vs ChatGPT - Language of Advertising in Beauty Products Advertisements $68.99
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  • How to Write a Marketing Plan (Define Your Strategy, Plan Effectively and Reach Your Marketing Goals) - 9781398619739 by John Westwood, 9781398619739
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    How to Write a Marketing Plan (Define Your Strategy, Plan Effectively and Reach Your Marketing Goals) - 9781398619739 $16.99
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  • How to Write a Marketing Plan (Define Your Strategy, Plan Effectively and Reach Your Marketing Goals) - 9781398619869 by John Westwood, 9781398619869
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    How to Write a Marketing Plan (Define Your Strategy, Plan Effectively and Reach Your Marketing Goals) - 9781398619869 $64.00
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  • Brand Desire (Spark Customer Interest Using Emotional Insights) by Kevin Perlmutter, 9781398621046
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    Brand Desire (Spark Customer Interest Using Emotional Insights) $42.99
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  • The High-Performing Key Account Manager (Creating Sustained Value with Strategic Customers) by Javier Marcos, Rodrigo Guesalaga, Andrew Hough, Richard Vincent, 9781398620308
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    The High-Performing Key Account Manager (Creating Sustained Value with Strategic Customers) $34.99
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  • B2B Marketing Fundamentals (Drive Impact Across Brand, Reputation, Relationships and Revenue) by Kate Mackie, 9781398619647
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    B2B Marketing Fundamentals (Drive Impact Across Brand, Reputation, Relationships and Revenue) $32.99
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  • How to Get to Know your Customer by Katie Tucker, 9781788607568
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    How to Get to Know your Customer $12.99
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  • Brand Global, Adapt Local (How to Build Brand Value Across Cultures) by Katherine Melchior Ray, Nataly Kelly, 9781398619715
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    Brand Global, Adapt Local (How to Build Brand Value Across Cultures) $38.99
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  • Think Like a Marketer, Train Like an L&D Pro (Strategies to Ignite Learning) by Bianca Baumann, Mike Taylor, 9781960231192
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    Think Like a Marketer, Train Like an L&D Pro (Strategies to Ignite Learning) $42.99
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  • Book Yourself Solid for Creatives by Michael Port, Joana Galvão, 9781394236275
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    Book Yourself Solid for Creatives $28.00
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  • Technology Brands in the Digital Economy by Wioleta Kucharska, Ewa Lechman, 9781032026879
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    Technology Brands in the Digital Economy $56.99
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  • Supply Chain Management and Logistics in the Global Fashion Sector (The Sustainability Challenge) by Rajkishore Nayak, 9780367608477
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    Supply Chain Management and Logistics in the Global Fashion Sector (The Sustainability Challenge) $57.99
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  • Religion and Consumer Behaviour (Influence of Religiosity and Culture on Consumption) by Gaurav Gupta, Mandakini Paruthi, Shivinder Nijjer, 9781032265018
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    Religion and Consumer Behaviour (Influence of Religiosity and Culture on Consumption) $57.99
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  • Reasserting the Disney Brand in the Streaming Era (A Critical Examination of Disney+) by Robert Alan Brookey, Jason Phillips, Timothy Pollard, 9781032428673
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    Reasserting the Disney Brand in the Streaming Era (A Critical Examination of Disney+) $57.99
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  • Lubricant Marketing, Selling, and Key Account Management by R. David Whitby, 9781032331478
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    Lubricant Marketing, Selling, and Key Account Management $68.99
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  • Influencing Customer Demand (An Operations Management Approach) by Mahya Hemmati, Mohsen S. Sajadieh, 9780367620059
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    Influencing Customer Demand (An Operations Management Approach) $65.99
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  • Ethnic Hospitality Marketing (Authenticity and Quality Constructions in the Greek Food Industry) by Elena Chatzopoulou, 9781032130729
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    Ethnic Hospitality Marketing (Authenticity and Quality Constructions in the Greek Food Industry) $57.99
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  • Consumer Packaging Strategy (Localisation in Asian Markets) by Huda Khan, Richard Lee, Polymeros Chrysochou, 9781032324036
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    Consumer Packaging Strategy (Localisation in Asian Markets) $57.99
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  • Absolute Essentials of Marketing Research - 9780367760342 by Bonita M. Kolb, 9780367760342
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    Absolute Essentials of Marketing Research - 9780367760342 $28.99
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  • Absolute Essentials of Advertising - 9781032007687 by Sarah Turnbull, 9781032007687
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    Absolute Essentials of Advertising - 9781032007687 $28.99
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  • Brand ON! (The Hidden Power of Brand Alignment) by Brandon Coleman Jr, 9781639090518
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    Brand ON! (The Hidden Power of Brand Alignment) $29.95
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  • Word of Mouth and Social Media - 9781032929033 by Allan J. Kimmel, Philip J. Kitchen, 9781032929033
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    Word of Mouth and Social Media - 9781032929033 $56.99
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  • Pioneers in Marketing (A Collection of Biographical Essays) by D.G. Brian Jones, 9781032927428
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    Pioneers in Marketing (A Collection of Biographical Essays) $56.99
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  • Neuromarketing in India (Understanding the Indian Consumer) - 9781032931258 by Tanusree Dutta, Manas Kumar Mandal, 9781032931258
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    Neuromarketing in India (Understanding the Indian Consumer) - 9781032931258 $28.99
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  • Marketing Island Destinations by Acolla Lewis, Sherma Roberts, 9781032928463
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    Marketing Island Destinations $52.99
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  • Expanding Disciplinary Space: On the Potential of Critical Marketing - 9781032925639 by Douglas Brownlie, Paul Hewer, Mark Tadajewski, 9781032925639
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    Expanding Disciplinary Space: On the Potential of Critical Marketing - 9781032925639 $57.99
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  • Contemporary Issues in Social Media Marketing by Subir Bandyopadhyay, Bikramjit Rishi, 9781032535692
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    Contemporary Issues in Social Media Marketing $68.99
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  • Little Bosses Everywhere (How the Pyramid Scheme Shaped America) by Bridget Read, 9780593443927
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    Little Bosses Everywhere (How the Pyramid Scheme Shaped America) $30.00
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  • Changeology (How to enable groups, communities and societies to do things they've never done before) by Les Robinson, 9780857840615
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    Changeology (How to enable groups, communities and societies to do things they've never done before) $23.00
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  • Connecting with Clients (For stronger, more rewarding and longer-lasting client relationships) by Paul Cowan, 9780857198594
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    Connecting with Clients (For stronger, more rewarding and longer-lasting client relationships) $19.99
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  • The Reputation Playbook (A winning formula to help CEOs protect corporate reputation in the digital economy) by Jennifer Janson, 9780857193551
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    The Reputation Playbook (A winning formula to help CEOs protect corporate reputation in the digital economy) $31.99
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  • Ultimate Guide to Social Media Marketing (Master Today's Top Platforms, Build Impactful Campaigns, Track and Improve Results) - 9781642011845 by Eric Butow, Stephanie Garcia, Roberto Blake, Amanda Robinson
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    Ultimate Guide to Social Media Marketing - 9781642011845 $26.99
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  • Marketing Strategy by Steven P. Schnaars, 9780684831916
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    Marketing Strategy $27.95
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  • Focused Interview by Robert K. Merton, 9780029209868
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    Focused Interview $18.95
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  • Marketing Imagination (New, Expanded Edition) by Theodore Levitt, 9780029190906
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    Marketing Imagination (New, Expanded Edition) $19.95
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  • Consumerism, 4th Ed. by David A. Aaker, 9780029001509
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    Consumerism, 4th Ed. $22.50
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  • Managing Brand Equity by David A. Aaker, 9780029001011
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    Managing Brand Equity $35.00
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  • Qualitative Research in Marketing and Management (Doing Interpretive Research Projects) by Chris Hackley, 9781032557809
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    Qualitative Research in Marketing and Management (Doing Interpretive Research Projects) $63.99
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  • Lessons from Gin (Business the Four Pillars Way) by Matt Jones, 9781394268375
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    Lessons from Gin (Business the Four Pillars Way) $22.95
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  • Strategic Sport Marketing - 9781743314777 by David Shilbury, Hans Westerbeek, 9781743314777
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    Strategic Sport Marketing - 9781743314777 $59.95
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  • Pricing Decoded (How Leading Pricing Practitioners Manage Price to Boost Profits) by Danilo Zatta, Maciej Kraus, 9781032869681
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    Pricing Decoded (How Leading Pricing Practitioners Manage Price to Boost Profits) $42.99
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  • Consumer Behavior (New Essays on the Study of Consumption) by Morris B. Holbrook, 9781032908854
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    Consumer Behavior (New Essays on the Study of Consumption) $74.99
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  • Winning at Sales (How to Get So Good People Say “Thank You” for Letting Them Buy) by Taylor A. Welch, 9781636985381
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    Winning at Sales (How to Get So Good People Say “Thank You” for Letting Them Buy) $18.95
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  • Rebrand Right (How to refresh your brand and marketing to grow your business) - 9781788607216 by Rachel Fairley, Sarah Robb, 9781788607216
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    Rebrand Right (How to refresh your brand and marketing to grow your business) - 9781788607216 $24.99
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  • Rebrand Right (How to refresh your brand and marketing to grow your business) by Rachel Fairley, Sarah Robb, 9781788607209
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    Rebrand Right (How to refresh your brand and marketing to grow your business) $36.99
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  • The Sponsorship Seeker's Toolkit, Fourth Edition by Anne-Marie Grey, Kim Skildum-Reid, 9780071825795
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    The Sponsorship Seeker's Toolkit, Fourth Edition $65.00
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  • Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program by Arthur Middleton Hughes, 9780071773485
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    Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program $77.00
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  • Lean Retail and Wholesale by Paul Myerson, 9780071829854
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    Lean Retail and Wholesale $55.00
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  • Emerging Horizons: Business and Society in the Post-Pandemic Era by Rajiv Divekar, Komal Chopra, Smita Mehendale, Pravin Kumar Bhoyar, 9781032908229
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    Emerging Horizons: Business and Society in the Post-Pandemic Era $57.99
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  • Sawyer Think (How a Small Company Disrupts Markets and Changes the World) by Kurt Avery, 9781636985473
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    Sawyer Think (How a Small Company Disrupts Markets and Changes the World) $19.95
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  • No B.S. Marketing to the Affluent (No Holds Barred, Take No Prisoners, Guide to Getting Really Rich) - 9781642011838 by Dan S. Kennedy, Martin J. Fischer
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    No B.S. Marketing to the Affluent (Fourth Edition) (The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich) - 9781642011838 $24.99
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  • Legends and Soles (The Memoir of an American Original) - 9780063433618 by Sonny Vaccaro, Armen Keteyian, 9780063433618
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    Legends and Soles (The Memoir of an American Original) - 9780063433618 $34.00
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  • The Why behind the Food Buy (Contradictions of Food Consumption amid Changing Times) by Maria Giovanna Onorati, 9788831322799
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    The Why behind the Food Buy (Contradictions of Food Consumption amid Changing Times) $29.95
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  • De invisible a invencible: Cómo crear tu marca personal / From invisible to invincible (Spanish Edition) by Vilma Núñez, 9786075697185
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    De invisible a invencible: Cómo crear tu marca personal / From invisible to invincible (Spanish Edition) $18.95
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  • The Growth Dilemma (Managing Your Brand When Different Customers Want Different Things) by Annie Wilson, Ryan Hamilton, 9781647829735
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    The Growth Dilemma (Managing Your Brand When Different Customers Want Different Things) $32.00
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  • Good Is the New Cool Guide to Meaningful Marketing (How Brands Can Win with Conscious Consumers) by Afdhel Aziz, Bobby Jones, 9781394281756
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    Good Is the New Cool Guide to Meaningful Marketing (How Brands Can Win with Conscious Consumers) $28.00
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  • Brand Licensing For Dummies by Steven Ekstract, Stu Seltzer, 9781394290178
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    Brand Licensing For Dummies $24.99
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  • Storybrand 2.0 Edición actualizada (Clarifica tu mensaje y los clientes escucharán) (Spanish Edition) by Donald Miller, 9781400347766
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    Storybrand 2.0 Edición actualizada (Clarifica tu mensaje y los clientes escucharán) (Spanish Edition) $16.99
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  • Artist Entrepreneurship for Life (Making Art Work for You) by Diane R. Scott, 9781032748313
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    Artist Entrepreneurship for Life (Making Art Work for You) $47.99
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  • Hitmakers (How Brands Influence Culture) by Ana Andjelic, 9781032874463
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    Hitmakers (How Brands Influence Culture) $40.99
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  • Swiss Made by Oriane Grandjean, Clément Grandjean, 9783038691730
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    Swiss Made $24.95
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  • Public Relations For Dummies - 9781394284870 by Eric Yaverbaum, James Palmer, 9781394284870
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    Public Relations For Dummies - 9781394284870 $24.99
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  • An Introduction to Data Analysis Using IBM SPSS by Lokesh Jasrai, 9781032891774
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    An Introduction to Data Analysis Using IBM SPSS $51.99
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  • Brand It Like Serhant (How to Build a Global Brand, Get Rich, and Create an Empire--From Your Phone) - 9780306923135 by Ryan Serhant, 9780306923135
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    Brand It Like Serhant (How to Build a Global Brand, Get Rich, and Create an Empire--From Your Phone) - 9780306923135 $19.99
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  • Sustainable Marketing and Customer Value by Subrata Chattopadhyay, Sundeep Singh Sondhi, Arunava Dalal, 9781032002453
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    Sustainable Marketing and Customer Value $57.99
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  • Reconfiguration of Business Models and Ecosystems (Decoupling and Resilience) by Svetla T. Marinova, Marin A. Marinov, 9781032354064
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    Reconfiguration of Business Models and Ecosystems (Decoupling and Resilience) $57.99
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  • Corporate Social Responsibility and Marketing Ethics (The Effects of Value-Based Marketing on Consumer Behaviour) by Honorata Howaniec, 9781032329239
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    Corporate Social Responsibility and Marketing Ethics (The Effects of Value-Based Marketing on Consumer Behaviour) $56.99
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  • Brands and Consumers (A Research Overview) - 9781032443300 by Jaywant Singh, Benedetta Crisafulli, 9781032443300
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    Brands and Consumers (A Research Overview) - 9781032443300 $34.99
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  • Customer Portfolio Management (Creating Value with a Large Leaky Bucket of Customers) by Fred Selnes, Michael D. Johnson, 9780262049627
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    Customer Portfolio Management (Creating Value with a Large Leaky Bucket of Customers) $29.95
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