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Visual Marketing (A Practical Guide to the Science of Branding & Retailing)
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$57.99
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Product Details
Author:
Barbara E. Kahn, Elizabeth N. Johnson
Format:
Paperback
Pages:
178
Publisher:
Taylor & Francis (March 27, 2025)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032731322
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260107054633533-20260107.xml
Folder:
TAYLORFRANCIS
List Price:
$57.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$55.09
Publisher Identifier:
P-CRC
Discount Code:
H
Imprint:
Routledge
Weight:
11.75oz
Overview
Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.
