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Consumer Packaging Strategy (Localisation in Asian Markets)
List Price:
$57.99
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Product Details
Author:
Huda Khan, Richard Lee, Polymeros Chrysochou
Format:
Paperback
Pages:
164
Publisher:
Taylor & Francis (October 8, 2024)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032324036
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260412045019551-20260412.xml
Folder:
TAYLORFRANCIS
List Price:
$57.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Advances in Management and Business Studies
As low as:
$55.09
Publisher Identifier:
P-CRC
Discount Code:
H
Weight:
8.5oz
Case Pack:
1
Imprint:
Routledge
Overview
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
