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Marketing Strategy
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$27.95
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Product Details
Author:
Steven P. Schnaars
Format:
Paperback
Pages:
240
Publisher:
Free Press (November 17, 1997)
Language:
English
Audience:
General/trade
ISBN-13:
9780684831916
ISBN-10:
0684831910
Weight:
10.96oz
Dimensions:
6.1429" x 9.2" x 0.7"
File:
Eloquence-SimonSchuster_05022026_P10038138_onix30_Complete-20260502.xml
Folder:
Eloquence
List Price:
$27.95
Pub Discount:
50
Case Pack:
28
As low as:
$25.16
Publisher Identifier:
P-SS
Discount Code:
G
Imprint:
Free Press
Overview
Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.
