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Strategic City Branding (Insights from Asian Cities)

List Price: $73.99
SKU:
9781032958989
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  • Product Details

    Author:
    Viriya Taecharungroj
    Format:
    Hardcover
    Pages:
    168
    Publisher:
    Taylor & Francis (January 28, 2025)
    Language:
    English
    Audience:
    College/higher education
    ISBN-13:
    9781032958989
    Dimensions:
    5.4375" x 8.5"
    File:
    TAYLORFRANCIS-TayFran_260107054633533-20260107.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $73.99
    Country of Origin:
    United States
    Pub Discount:
    30
    As low as:
    $70.29
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Imprint:
    Routledge
    Weight:
    11.375oz
    Case Pack:
    1
  • Overview

    Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.