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The Righteous Brand (Consumer Brand Relationships in a Polarized World)
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$51.99
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Product Details
Author:
Max Blackston
Format:
Paperback
Pages:
252
Publisher:
Taylor & Francis (April 29, 2025)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032882369
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260107054633533-20260107.xml
Folder:
TAYLORFRANCIS
List Price:
$51.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$49.39
Publisher Identifier:
P-CRC
Discount Code:
H
Imprint:
Routledge
Weight:
16.625oz
Overview
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars.
