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Doing Marketing Research (Alternative Methods for Market Sensing)
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$68.99
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Product Details
Author:
Alison Lawson, Charles Hancock
Format:
Paperback
Pages:
264
Publisher:
Taylor & Francis (March 31, 2025)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032972244
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260107054633533-20260107.xml
Folder:
TAYLORFRANCIS
List Price:
$68.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$65.54
Publisher Identifier:
P-CRC
Discount Code:
H
Imprint:
Routledge
Weight:
16.25oz
Overview
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.
