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Marketing Imagination (New, Expanded Edition)
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$19.95
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Product Details
Author:
Theodore Levitt
Format:
Paperback
Pages:
238
Publisher:
Free Press (April 21, 1986)
Language:
English
Audience:
General/trade
ISBN-13:
9780029190906
ISBN-10:
0029190908
Weight:
11.62oz
Dimensions:
6" x 9" x 0.9"
File:
Eloquence-SimonSchuster_05022026_P10038138_onix30_Complete-20260502.xml
Folder:
Eloquence
List Price:
$19.95
Pub Discount:
50
Case Pack:
24
As low as:
$17.96
Publisher Identifier:
P-SS
Discount Code:
G
Imprint:
Free Press
Overview
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
