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Pioneers in Marketing (A Collection of Biographical Essays)
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$56.99
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Product Details
Author:
D.G. Brian Jones
Format:
Paperback
Pages:
210
Publisher:
Taylor & Francis (October 14, 2024)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032927428
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260127073925239-20260127.xml
Folder:
TAYLORFRANCIS
List Price:
$56.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Advances in Management and Business Studies
As low as:
$54.14
Publisher Identifier:
P-CRC
Discount Code:
H
Weight:
16oz
Imprint:
Routledge
Case Pack:
1
Overview
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biogr
