- Home
- Business & Economics
- Marketing
- Hitmakers (How Brands Influence Culture)
Hitmakers (How Brands Influence Culture)
List Price:
$40.99
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Ana Andjelic
Format:
Paperback
Pages:
220
Publisher:
Taylor & Francis (December 13, 2024)
Language:
English
Audience:
General/trade
ISBN-13:
9781032874463
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260205053207053-20260205.xml
Folder:
TAYLORFRANCIS
List Price:
$40.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$38.94
Publisher Identifier:
P-CRC
Discount Code:
H
Weight:
12.75oz
Imprint:
Routledge
Case Pack:
32
Overview
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
