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Focused Interview
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Product Details
Author:
Robert K. Merton
Format:
Paperback
Pages:
200
Publisher:
Free Press (May 1, 1990)
Language:
English
Audience:
General/trade
ISBN-13:
9780029209868
ISBN-10:
0029209862
Weight:
8.93oz
Dimensions:
5.5" x 8.5" x 0.6"
File:
Eloquence-SimonSchuster_05022026_P10038138_onix30_Complete-20260502.xml
Folder:
Eloquence
List Price:
$18.95
Pub Discount:
50
Case Pack:
28
As low as:
$17.06
Publisher Identifier:
P-SS
Discount Code:
G
Imprint:
Free Press
Overview
The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.
