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Loyalty Management (Driving Engagement with Loyalty Programs and Customer Experience)
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$65.99
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Product Details
Author:
Cristina Ziliani, Marco Ieva
Format:
Paperback
Pages:
322
Publisher:
Taylor & Francis (January 6, 2025)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032510354
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260825144931065-20260825.xml
Folder:
TAYLORFRANCIS
List Price:
$65.99
Pub Discount:
30
As low as:
$62.69
Publisher Identifier:
P-CRC
Discount Code:
H
Imprint:
Routledge
Weight:
17.75oz
Case Pack:
1
Country of Origin:
United States
Overview
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.
It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.
