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Qualitative Research in Marketing and Management (Doing Interpretive Research Projects)
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$63.99
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Product Details
Author:
Chris Hackley
Format:
Paperback
Pages:
316
Publisher:
Taylor & Francis (December 17, 2024)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032557809
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260320052520797-20260320.xml
Folder:
TAYLORFRANCIS
List Price:
$63.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$60.79
Publisher Identifier:
P-CRC
Discount Code:
H
Weight:
20.5oz
Imprint:
Routledge
Case Pack:
1
Overview
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.
