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Marketing

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  • Marketing at Velocity (B2B Brand Building, Momentum and Category Leadership) by Arnt Eriksen, 9781398631236
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    Marketing at Velocity (B2B Brand Building, Momentum and Category Leadership) $42.99
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  • Questionnaire Design (How to Plan, Structure and Write Survey Material for Effective Market Research) by Stephanie Marsh, Kate Bolton, 9781398630321
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    Questionnaire Design (How to Plan, Structure and Write Survey Material for Effective Market Research) $75.00
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  • Questionnaire Design (How to Plan, Structure and Write Survey Material for Effective Market Research) by Stephanie Marsh, Kate Bolton, 9781398630307
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    Questionnaire Design (How to Plan, Structure and Write Survey Material for Effective Market Research) $45.99
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  • R.E.D. Marketing (The Three Ingredients of Leading Brands) by Greg Creed, Ken Muench, 9781400223329
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    R.E.D. Marketing (The Three Ingredients of Leading Brands) $19.99
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  • The Art of Customer Relations (Insights from a Luxury Brand Expert) by Miwa Doi, 9781642736021
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    The Art of Customer Relations (Insights from a Luxury Brand Expert) $14.95
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  • Brand Mover (How to Lead Audiences from Apathy to Advocacy) by Marc Paulenich, 9798897010202
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    Brand Mover (How to Lead Audiences from Apathy to Advocacy) $25.99
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  • Market Research and Consumer Insight (Developing Professionally Researched Marketing Strategies and Campaigns) by Robin J Birn, 9781041042938
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    Market Research and Consumer Insight (Developing Professionally Researched Marketing Strategies and Campaigns) $69.99
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  • Innovation Branding (From Theory to Practice) by Itzhak Mashiah, 9781041137320
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    Innovation Branding (From Theory to Practice) $59.99
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  • Passionomics (Why Passion Is the Most Overlooked Advantage in Business) by Raja Rajamannar, 9781394450534
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    Passionomics (Why Passion Is the Most Overlooked Advantage in Business) $30.00
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  • Trust, Media and the Economy (Mutual Relations) by Joanna Paliszkiewicz, Jerzy Gołuchowski, Katarzyna Zdanowicz-Cyganiak, Kuanchin Chen, 9781032877532
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    Trust, Media and the Economy (Mutual Relations) $64.99
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  • Strategic Brand Storytelling (Leveraging Narrative for Competitive Value Creation) by Adam J. Mills, 9781032974422
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    Strategic Brand Storytelling (Leveraging Narrative for Competitive Value Creation) $64.99
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  • Purpose-Driven Pricing (Leveraging the Power of Pricing for Profit and Societal Good) by Saloni Firasta-Vastani, Jagdish N. Sheth, 9781032634814
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    Purpose-Driven Pricing (Leveraging the Power of Pricing for Profit and Societal Good) $54.99
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  • Market-Oriented Disinformation Research (Digital Advertising, Disinformation and Fake News on Social Media) by Carlos Diaz Ruiz, 9781032828558
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    Market-Oriented Disinformation Research (Digital Advertising, Disinformation and Fake News on Social Media) $64.99
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  • Handbook of Organizational Performance, Volume II (Foundations and Advances) by Douglas Johnson, C Merle Johnson, 9781032708317
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    Handbook of Organizational Performance, Volume II (Foundations and Advances) $64.99
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  • Consumer Engagement in the Cultural Sector (Museums and Science Centres) by Magdalena Kosiada-Sylburska, Paweł Bryła, 9781032909974
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    Consumer Engagement in the Cultural Sector (Museums and Science Centres) $64.99
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  • Loop (Outlearn. Outmarket. Outgrow.) by Kipp Bodnar, Kieran Flanagan, 9781637636107
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    Loop (Outlearn. Outmarket. Outgrow.) $26.00
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  • Marketing For Dummies by Jeanette Maw McMurtry, 9781394449439
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    Marketing For Dummies $29.99
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    Fanatical Prospecting 2.0 $32.00
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  • Make Marketing Matter (Change perceptions. Drive performance. Architect growth.) by Emma Pownall, 9781805760214
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    Make Marketing Matter (Change perceptions. Drive performance. Architect growth.) $19.99
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  • Brainjacking (The Science of Influence and Manipulation) by Brian Clegg, 9781837731510
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    Brainjacking (The Science of Influence and Manipulation) $17.99
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  • The K-Pop Content Strategy (Marketing Models for Creative Success) by Dominique Falla, 9781041090182
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    The K-Pop Content Strategy (Marketing Models for Creative Success) $89.99
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  • Data-Driven Marketing Analytics (Research Methods and Analytical Tools) by Selçuk Burak Haşıloğlu, 9781041344544
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    Data-Driven Marketing Analytics (Research Methods and Analytical Tools) $84.99
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  • Acts of Humanity (The Power of Purposeful Events) by Scott Schenker, Bryan Rutberg, 9798895741146
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    Acts of Humanity (The Power of Purposeful Events) $19.95
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  • Absolute Essentials of Social Marketing by Jeff French, 9781041193050
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    Absolute Essentials of Social Marketing $89.99
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  • Quantum marketing. Domina la nueva mentalidad para conectar con los consumidores de mañana / Quantum Marketing (Spanish Edition) by Raja Rajamannar, 9786073865388
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    Quantum marketing. Domina la nueva mentalidad para conectar con los consumidores de mañana / Quantum Marketing (Spanish Edition) $21.95
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  • Martech Management (Aligning Marketing Technology with Business Strategy) by Tim P. McMahon, 9781032936598
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    Martech Management (Aligning Marketing Technology with Business Strategy) $60.99
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    PIVOTAL Strategy (How to Use the Infinity Marketing Canvas to Turn Purpose Into Business Growth and Leave the Competition Behind) $35.00
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  • Data-Driven Marketing (The 15 Metrics Everyone in Marketing Should Know � Made Easy with AI) by Mark Jeffery, 9781394437368
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    Data-Driven Marketing, Second Edition (The 15 Metrics Everyone in Marketing Should Know � Made Easy with AI) $34.00
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  • Marketing that Works (Building Breakthrough Brands in India | A Marketing Strategy & Branding Book for India Focused on Customer-Centric Growth) by Shivaji Das Gupta, 9780143473787
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    Marketing that Works (Building Breakthrough Brands in India | A Marketing Strategy & Branding Book for India Focused on Customer-Centric Growth) $19.99
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  • Strategic Brand Management (Surviving the Competitive Environment) by Rajat K Baisya, 9781032947464
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    Strategic Brand Management (Surviving the Competitive Environment) $60.99
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  • Consumer Behavior & Insights by Diane M. Phillips, 9781041290896
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    Consumer Behavior & Insights $67.99
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  • A Degree in a Book: Marketing (Everything You Need to Know to Master the Subject in One Book) by John Jessup, Joel Jessup, 9781398815056
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    A Degree in a Book: Marketing (Everything You Need to Know to Master the Subject in One Book) $24.99
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  • Priced to Win (The Sales Leader's Framework for Closing Deals Without Caving on Price) by Victor Antonio, Jeb Blount, 9781394454280
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    Priced to Win (The Sales Leader's Framework for Closing Deals Without Caving on Price) $26.00
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  • Storm the Norm by Anisha Motwani, 9789357020381
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    Storm the Norm $13.99
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  • Grand Brand Rajini: Brand Management the Rajinikanth Way by Balasubramanian, 9788129120595
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    Grand Brand Rajini: Brand Management the Rajinikanth Way $8.99
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  • Storytelling in Marketing and Brand Communications by S M A Moin, 9781032689487
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    Storytelling in Marketing and Brand Communications $64.99
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  • Pricing Analytics (Models and Advanced Quantitative Techniques for Product Pricing) by Walter R. Paczkowski, 9781041198109
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    Pricing Analytics (Models and Advanced Quantitative Techniques for Product Pricing) $62.99
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  • Marketing in Developing Nations (Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East) by Ayodele C. Oniku, 9781032578477
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    Marketing in Developing Nations (Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East) $64.99
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  • Marketing Communication in African Languages by Abiodun Salawu, Kehinde Oyesomi, 9781032852690
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    Marketing Communication in African Languages $64.99
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  • Marketing and Gamification (Applications, Challenges, and Ethics) by Sahil Gupta, Razia Nagina, Mandakini Paruthi, Gaurav Gupta, 9781032694214
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    Marketing and Gamification (Applications, Challenges, and Ethics) $64.99
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  • Handbook of Organizational Performance, Volume I (Foundations and Advances) by Douglas Johnson, C Merle Johnson, 9781032708263
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    Handbook of Organizational Performance, Volume I (Foundations and Advances) $64.99
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  • Evolution of the Global Fitness Industry (Strategy, Sustainability and Innovation) by Patrizia Gazzola, Enrica Pavione, Francesco Ferrazzano, 9781032757933
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    Evolution of the Global Fitness Industry (Strategy, Sustainability and Innovation) $33.99
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  • Digital Marketing (Analyzing its Transversal Impact) by Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, 9781032471846
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    Digital Marketing (Analyzing its Transversal Impact) $73.99
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  • A Business History of Retail (From Trading Post to E-commerce in America and Canada) by Bettina Liverant, 9781032805641
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    A Business History of Retail (From Trading Post to E-commerce in America and Canada) $64.99
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  • Make Marketing Matter (Change perceptions. Drive performance. Architect growth.) by Emma Pownall, 9781805760207
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    Make Marketing Matter (Change perceptions. Drive performance. Architect growth.) $31.99
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  • AI for Marketing (The Consumer Perspective) by Idil M. Cakim, 9781041135326
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    AI for Marketing (The Consumer Perspective) $34.99
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  • Chasing Hollywood (A Marketing Chief's Lessons on Breaking Through) by Gerry Rich, 9781400256846
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    Chasing Hollywood (A Marketing Chief's Lessons on Breaking Through) $29.99
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  • The Handbook of Market Research for Life Science Companies (Navigating the Gap Between Lab and Market) by Jean-François Denault, MBA, 9781041223221
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    The Handbook of Market Research for Life Science Companies (Navigating the Gap Between Lab and Market) $57.99
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  • The Handbook of Brand Management Scales by Lia Zarantonello, Véronique Pauwels-Delassus, 9781032865690
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    The Handbook of Brand Management Scales $60.99
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  • Applied Research in Business and Education by W A Piyumi Udeshinee, Sashini Gayanika, Thilini De Silva, 9781041240679
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    Applied Research in Business and Education $64.99
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  • A Beginner's Guide to Experiments in Consumer Research by Jeanette Carlsson Hauff, Jonas Nilsson, 9781041165927
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    A Beginner's Guide to Experiments in Consumer Research $60.99
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  • Co-Created (The Cultural Strategy That Redefined Pacsun) by Brieane Olson, 9798887508078
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    Co-Created (The Cultural Strategy That Redefined Pacsun) $32.00
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  • Creating Urgency (How to Flip the Script-and Win) by Steven Mark Kahan, 9781637749807
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    Creating Urgency (How to Flip the Script-and Win) $30.00
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  • Madison Avenue Revisited (The Verdict of the Advertising Industry: Murder, Not Manslaughter.) by Michael Farmer, 9781918215113
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    Madison Avenue Revisited (The Verdict of the Advertising Industry: Murder, Not Manslaughter.) $28.95
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  • The Marketing Inspiration Book (100 illustrations of marketing excellence) by Dan White, 9781917391870
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    The Marketing Inspiration Book (100 illustrations of marketing excellence) $14.95
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  • Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds by Nanda Kuppuswamy, Hemali Dassani, 9781264627646
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    Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds $50.00
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  • The Work Smarter Guide to Marketing (Better Marketing Without the Bullsh*t) by Mark Palmer, 9781408783153
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    The Work Smarter Guide to Marketing (Better Marketing Without the Bullsh*t) $20.00
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  • Book Yourself Solid, Revised & Updated 20th Anniversary Edition by Michael Port, 9781394432561
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    Book Yourself Solid, Revised & Updated 20th Anniversary Edition $26.00
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  • VISUAL MERCHANDISING AND IN-STORE BRAND EQUITY - 2 ed. by Karin Zaghi, 9791281627468
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    VISUAL MERCHANDISING AND IN-STORE BRAND EQUITY - 2 ed. $49.95
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  • Kiwi (The Australian Brand that Brought a Shine to the World) by Keith Dunstan, 9781760297282
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    Kiwi (The Australian Brand that Brought a Shine to the World) $39.95
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  • The Experience Economy by Yingxue Sun, 9781487813581
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    The Experience Economy $79.95
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  • Primal Marketing (Evolutionary Secrets for Higher-Impact Marketing Strategies) by Michael Nicholson, Sarah Hong Xiao, 9781041149057
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    Primal Marketing (Evolutionary Secrets for Higher-Impact Marketing Strategies) $51.99
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  • Strategies for Sustainability (Global Perspectives) by Ivana Beveridge, 9781032805221
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    Strategies for Sustainability (Global Perspectives) $60.99
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  • Marketing Operations (Strategy, Implementation and Optimization) by Greg Kihlström, 9783119145152
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    Marketing Operations (Strategy, Implementation and Optimization) $39.99
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  • Possessions (How We Think about Our Stuff, and Ourselves, as We Own Less and Use More) by Carey K. Morewedge, 9798892792097
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    Possessions (How We Think about Our Stuff, and Ourselves, as We Own Less and Use More) $32.00
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  • The Commodification of Wellness (Conscious Luxury, Western Yoga and Fashion) by Juliana Luna Mora, 9781032829449
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    The Commodification of Wellness (Conscious Luxury, Western Yoga and Fashion) $89.99
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  • Retail Marketing in the Modern Age by Prashant Chaudhary, 9781041336662
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    Retail Marketing in the Modern Age $60.99
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  • The Hidden Consumer (Uncovering the Power of Health-Conscious Buyers) by Amy Graves, Amy Graves, 9781963549126
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    The Hidden Consumer (Uncovering the Power of Health-Conscious Buyers) $25.00
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  • The Art of Purposeful Engagement (Contemporary Approaches to Arts and Cultural Marketing and Communication) by Samuel Cairnduff, 9781032960296
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    The Art of Purposeful Engagement (Contemporary Approaches to Arts and Cultural Marketing and Communication) $60.99
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  • The Shift (Scale Your Business and Multiply Your Wealth Without Sacrificing You) by Kim Walsh Phillips, Kim Walsh Phillips, 9781737517801
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    The Shift (Scale Your Business and Multiply Your Wealth Without Sacrificing You) $24.99
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  • Connected Signature Experience (A Strategic Framework for Customer and Employee Engagement at the Intersection of People, Technology, and Data) by Marco Di Dio Roccazzella, Marco Di Dio Roccazzella, Stefania Saviolo, Stefania Saviolo, 9791281627765
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    Connected Signature Experience (A Strategic Framework for Customer and Employee Engagement at the Intersection of People, Technology, and Data) $29.95
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  • Marketing Research (Methods and Techniques for Strategic Marketing Decisions) by Gabrile Troilo, Gabrile Troilo, Luca Molteni, Luca Molteni, 9791281627710
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    Marketing Research (Methods and Techniques for Strategic Marketing Decisions) $54.95
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  • Buying Customers 2.0 (Acquire More Customers With Less Money, Fixed Errata and Content Improvements) by Brad Sugars, 9781732049796
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    Buying Customers 2.0 (Acquire More Customers With Less Money, Fixed Errata and Content Improvements) $20.00
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  • Fractional CMO Method (Attract, Convert and Serve High-Paying Clients On Your Terms) - 9781954759718 by Casey Stanton, Casey Stanton, 9781954759718
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    Fractional CMO Method (Attract, Convert and Serve High-Paying Clients On Your Terms) - 9781954759718 $27.95
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  • Fractional CMO Method (Attract, Convert and Serve High-Paying Clients On Your Terms) by Casey Stanton, 9781954759701
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    Fractional CMO Method (Attract, Convert and Serve High-Paying Clients On Your Terms) $24.95
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  • No Ads (Your Startup Marketing Playbook) by Coach T, Coach T, 9781954759657
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    No Ads (Your Startup Marketing Playbook) $24.95
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  • One Million Followers, Updated Edition (How I Built a Massive Social Following in 30 Days) - 9781637749432 by Brendan Kane, 9781637749432
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    One Million Followers, Updated Edition (How I Built a Massive Social Following in 30 Days) - 9781637749432 $21.95
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  • Non Obvious Megatrends (How to See What Others Miss and Predict the Future) - 9781646870219 by Rohit Bhargava, 9781646870219
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    Non Obvious Megatrends (How to See What Others Miss and Predict the Future) - 9781646870219 $9.80
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  • If You Want to Get Rich, Build a Power Niche (And a Bundle of Other Utterly Brilliant Marketing and Sales Ideas That Actually Work) by Bruce M. Stachenfeld, 9781632261700
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    If You Want to Get Rich, Build a Power Niche (And a Bundle of Other Utterly Brilliant Marketing and Sales Ideas That Actually Work) $19.99
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  • Social Media Strategy (A Practical Guide to Social Media Marketing and Customer Engagement) - 9781398629462 by Julie Atherton, 9781398629462
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    Social Media Strategy (A Practical Guide to Social Media Marketing and Customer Engagement) - 9781398629462 $75.00
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  • Social Media Strategy (A Practical Guide to Social Media Marketing and Customer Engagement) by Julie Atherton, 9781398629455
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    Social Media Strategy (A Practical Guide to Social Media Marketing and Customer Engagement) $45.99
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  • Unmapping Customer Journeys (A Framework for Adaptive CX) by Chris Hood, 9783119143448
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    Unmapping Customer Journeys (A Framework for Adaptive CX) $24.99
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  • Understanding Social Media (How to Create a Plan for Your Business that Works) - 9780749479169 by Damian Ryan, 9780749479169
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    Understanding Social Media (How to Create a Plan for Your Business that Works) - 9780749479169 $38.99
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  • Professional Services Marketing Handbook (How to Build Relationships, Grow Your Firm and Become a Client Champion) - 9780749479183 by Nigel Clark, Charles Nixon, 9780749479183
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    Professional Services Marketing Handbook (How to Build Relationships, Grow Your Firm and Become a Client Champion) - 9780749479183 $59.00
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  • Stickier Marketing (How to Win Customers in a Digital Age) - 9780749476267 by Grant Leboff, 9780749476267
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    Stickier Marketing (How to Win Customers in a Digital Age) - 9780749476267 $38.99
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  • Creating and Delivering Your Value Proposition (Managing Customer Experience for Profit) - 9780749476519 by Cindy Barnes, Helen Blake, David Pinder, 9780749476519
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    Creating and Delivering Your Value Proposition (Managing Customer Experience for Profit) - 9780749476519 $52.00
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  • Adland (A Global History of Advertising) - 9780749476373 by Mark Tungate, 9780749476373
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    Adland (A Global History of Advertising) - 9780749476373 $45.99
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  • Scoring Points (How Tesco Continues to Win Customer Loyalty) - 9780749476250 by Clive Humby, Terry Hunt, Tim Phillips, 9780749476250
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    Scoring Points (How Tesco Continues to Win Customer Loyalty) - 9780749476250 $45.99
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  • Branding Books Across the Ages (Strategies and Key Concepts in Literary Branding) by Helleke van den Braber, Jeroen Dera, Jos Joosten, Maarten Steenmeijer, 9781041176367
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    Branding Books Across the Ages (Strategies and Key Concepts in Literary Branding) $64.99
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  • The YouTube Formula (How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue) by Derral Eves, 9781394429790
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    The YouTube Formula (How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue) $30.00
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  • 7 Lessons in Marketing (Master Marketing Basics in 7 Steps) by Eric Davies, 9781399830676
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    7 Lessons in Marketing (Master Marketing Basics in 7 Steps) $12.99
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  • The use of consumer neuroscience in aroma marketing by J. Berčík, J. Gálová, A. Pavelka, 9789086863761
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    The use of consumer neuroscience in aroma marketing $76.00
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  • Augmented reality for food marketers and consumers by Leanne W.S. Loijens, 9789086862993
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    Augmented reality for food marketers and consumers $92.00
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  • THE CHIEF STORYTELLING OFFICER (BUILD THE STORY SYSTEM THAT CREATES AN UNDENIABLE BRAND AND FUELS LASTING GROWTH) by B. RAIN BENNETT, 9781636988115
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    The Chief Storytelling Officer (BUILD THE STORY SYSTEM THAT CREATES AN UNDENIABLE BRAND AND FUELS LASTING GROWTH) $15.95
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  • Más storytelling, menos ¿y a mi qué? / More Storytelling, Less 'What's In It for Me?' (Spanish Edition) by JUAN LUIS R. PONS, 9798890986627
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    Más storytelling, menos ¿y a mi qué? / More Storytelling, Less 'What's In It for Me?' (Spanish Edition) $19.95
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  • Customer Management (Growth, Value and Loyalty) by Giuseppe Bertoli, Giuseppe Bertoli, Cristian Chizzoli, Cristian Chizzoli, Bruno Busacca, Bruno Busacca, Kurt Munz, Kurt Munz, 9791281627741
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    Customer Management (Growth, Value and Loyalty) $54.95
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  • Authentic PR (How Transparency Can Transform Your Business) by Michael Levine, 9781644285527
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    Authentic PR (How Transparency Can Transform Your Business) $28.00
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  • Visual Methods in Marketing and Consumer Research by Fatema Kawaf, Ofer Dekel-Dachs, 9781032316833
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    Visual Methods in Marketing and Consumer Research $59.99
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  • AI Marketing Essentials (Concepts and Practice for the Digital Age) by Jagdish N. Sheth, Varsha Jain, 9781032812311
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    AI Marketing Essentials (Concepts and Practice for the Digital Age) $60.99
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  • Outbrand (The 15 Essential Marketing Principles to Outthink, Outposition, and Outlast Your Competition) by Chris Aarons, 9781394407545
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    Outbrand (The 15 Essential Marketing Principles to Outthink, Outposition, and Outlast Your Competition) $30.00
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