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A Beginner's Guide to Experiments in Consumer Research
List Price:
$57.99
| Expected release date is Jul 17th 2026 |
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Product Details
Author:
Jeanette Carlsson Hauff, Jonas Nilsson
Format:
Paperback
Pages:
122
Publisher:
Taylor & Francis (July 17, 2026)
Imprint:
Routledge
Release Date:
July 17, 2026
Language:
English
Audience:
College/higher education
ISBN-13:
9781041165927
Weight:
12oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260519044334562-20260519.xml
Folder:
TAYLORFRANCIS
List Price:
$57.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$55.09
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process.
