- Home
- Business & Economics
- Management
- VISUAL MERCHANDISING AND IN-STORE BRAND EQUITY - 2 ed.
VISUAL MERCHANDISING AND IN-STORE BRAND EQUITY - 2 ed.
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Overview
Master the art of visual merchandising and create captivating in-store experiences that drive brand equity in the omnichannel era.
In today's competitive retail landscape, Visual Merchandising and In-Store Brand Equity provides a comprehensive guide to transforming physical stores into value-driven destinations. Discover how to seamlessly blend the in-store experience with the convenience of e-commerce, leveraging digital technologies and multisensory communication to captivate customers.
Learn to design effective store concepts, apply color theory and semiotics, and manage POP materials for sustainability. This essential resource equips marketing professionals, retailers, and students with the tools to:
- Craft a seamless omnichannel shopping experience
- Enhance in-store brand equity through strategic visual displays
- Utilize digital technologies and multisensory communication
- Design and manage sustainable POP materials
- Understand and cater to the customer's perspective
Transform your physical point of sale into a place that offers unparalleled value and fosters lasting customer relationships.
