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- Grand Brand Rajini: Brand Management the Rajinikanth Way
Grand Brand Rajini: Brand Management the Rajinikanth Way
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$8.99
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Product Details
Author:
Balasubramanian
Format:
Paperback
Pages:
144
Publisher:
Rupa Publications (November 15, 2012)
Imprint:
Rupa Publications India
Language:
English
Audience:
General/trade
ISBN-13:
9788129120595
ISBN-10:
8129120593
Weight:
12oz
Dimensions:
5" x 8"
File:
Eloquence-IPG_03282026_P9891706_onix30-20260328.xml
Folder:
Eloquence
List Price:
$8.99
Pub Discount:
60
As low as:
$7.73
Publisher Identifier:
P-IPG
Discount Code:
C
Overview
Rajinikanth is one of the most popular film actors from South India. A devout and self-disciplined individual, his journey from humble beginnings to superstardom is a true rags-to-riches story. An embodiment of strong human values and a cult figure par excellence, the way he conducts himself and manages his career is both distinctive and inspiring.
This book offers an original and insightful take on brand management, using Rajinikanth’s superstardom as a model for building and sustaining a successful brand.
