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Strategic Brand Management (Surviving the Competitive Environment)
List Price:
$57.99
| Expected release date is Oct 9th 2026 |
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Product Details
Author:
Rajat K Baisya
Format:
Paperback
Pages:
280
Publisher:
Taylor & Francis (October 9, 2026)
Imprint:
Routledge
Release Date:
October 9, 2026
Language:
English
Audience:
College/higher education
ISBN-13:
9781032947464
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260508043332036-20260508.xml
Folder:
TAYLORFRANCIS
List Price:
$57.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$55.09
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.
