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Purpose-Driven Pricing (Leveraging the Power of Pricing for Profit and Societal Good)
List Price:
$51.99
| Expected release date is Jun 22nd 2026 |
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Product Details
Author:
Saloni Firasta-Vastani, Jagdish N. Sheth
Format:
Paperback
Pages:
178
Publisher:
Taylor & Francis (June 22, 2026)
Imprint:
Routledge
Release Date:
June 22, 2026
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781032634814
Weight:
12oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260428042658903-20260428.xml
Folder:
TAYLORFRANCIS
List Price:
$51.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$49.39
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.
