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Co-Created (The Cultural Strategy That Redefined Pacsun)
List Price:
$32.00
| Expected release date is May 12th 2026 |
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Product Details
Author:
Brieane Olson
Format:
Hardcover
Publisher:
Advantage Media (May 12, 2026)
Imprint:
Forbes Books
Release Date:
May 12, 2026
Language:
English
Audience:
General/trade
ISBN-13:
9798887508078
Weight:
17.6oz
Dimensions:
6" x 9" x 1"
File:
Eloquence-SimonSchuster_05052026_P10046071_onix30-20260505.xml
List Price:
$32.00
Pub Discount:
65
Case Pack:
27
As low as:
$24.64
Publisher Identifier:
P-SS
Discount Code:
A
Folder:
Eloquence
Overview
A Culture-First Strategy for Brand Reinvention
In a marketplace defined by change, legacy brands can’t afford to operate on outdated playbooks. In Co-Created, Pacsun CEO Brieane Olson reveals how the brand achieved cultural relevance and business transformation—not by leading Gen Z, but by building alongside them.
Told through Olson’s leadership perspective, this book details how Pacsun embedded co-creation across every level of the business. From creator partnerships and viral content to purpose-driven investment, Co-Created offers a framework for brands to align with fast-moving cultural expectations while maintaining operational focus.
This book shows how cultural fluency can drive long-term growth, whether you’re navigating disruption, repositioning a brand, or launching something entirely new.
Key takeaways include:
In a marketplace defined by change, legacy brands can’t afford to operate on outdated playbooks. In Co-Created, Pacsun CEO Brieane Olson reveals how the brand achieved cultural relevance and business transformation—not by leading Gen Z, but by building alongside them.
Told through Olson’s leadership perspective, this book details how Pacsun embedded co-creation across every level of the business. From creator partnerships and viral content to purpose-driven investment, Co-Created offers a framework for brands to align with fast-moving cultural expectations while maintaining operational focus.
This book shows how cultural fluency can drive long-term growth, whether you’re navigating disruption, repositioning a brand, or launching something entirely new.
Key takeaways include:
- How to operationalize co-creation across marketing, merchandising, and leadership
- Strategies for aligning brand values with community impact
- Lessons from high-growth brand partnerships and Gen Z collaboration
- A framework for turning real-time insights into strategic action
- How to lead transformation without losing authenticity
