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Augmented reality for food marketers and consumers
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$92.00
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Product Details
Author:
Leanne W.S. Loijens
Format:
Paperback
Publisher:
Brill (May 31, 2017)
Imprint:
Brill | Wageningen Academic
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9789086862993
ISBN-10:
9086862993
Weight:
12oz
Dimensions:
6.69" x 9.45"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260328163254-20260328.xml
Folder:
TWO RIVERS
List Price:
$92.00
Country of Origin:
Netherlands
As low as:
$70.84
Publisher Identifier:
P-PER
Discount Code:
A
Overview
'Augmented reality for food marketers and consumers' starts with an explanation of what augmented reality is and how it works. It lists the technical requirements and gives an overview of popular applications. One of the chapters focusses on augmented reality in retailing and its use in restaurants, and gives examples. Another chapter addresses methods for assessing AR tech in organizations. The book also explains what challenges augmented reality still faces, technical challenges and also ethical and financial challenges. The final chapter looks into the future of augmented reality.
