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  • Zconomy (How Gen Z Will Change the Future of Business-and What to Do About It) by Jason R. Dorsey, Denise Villa, 9780062970299
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    Zconomy (How Gen Z Will Change the Future of Business-and What to Do About It) $32.00
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  • From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by Jon Picoult, 9781264258789
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    From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans $32.00
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  • The Transformation Economy (Guiding Customers to Achieve Their Aspirations) by B. Joseph Pine II, 9798892791373
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    The Transformation Economy (Guiding Customers to Achieve Their Aspirations) $32.00
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  • Press Play (Why Every Company Needs a Gaming Strategy) by Bastian Bergmann, 9781647826154
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    Press Play (Why Every Company Needs a Gaming Strategy) $32.00
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  • Diffusion of Innovations, 5th Edition by Everett M. Rogers, 9780743222099
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    Diffusion of Innovations, 5th Edition $37.50
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  • The Growth Dilemma (Managing Your Brand When Different Customers Want Different Things) by Annie Wilson, Ryan Hamilton, 9781647829735
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    The Growth Dilemma (Managing Your Brand When Different Customers Want Different Things) $32.00
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  • The Activator Advantage (What Today's Rainmakers Do Differently) by Matthew Dixon, Rory Channer, Karen Freeman, Ted McKenna, 9798892790574
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    The Activator Advantage (What Today's Rainmakers Do Differently) $35.00
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  • AI First (The Playbook for a Future-Proof Business and Brand) by Adam Brotman, Andy Sack, 9781647829650
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    AI First (The Playbook for a Future-Proof Business and Brand) $32.00
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  • Triple Fit Strategy (How to Build Lasting Customer Relationships and Boost Growth) by Christoph Senn, Mehak Gandhi, 9781647827144
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    Triple Fit Strategy (How to Build Lasting Customer Relationships and Boost Growth) $35.00
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  • Competing on Thought Leadership by Robert Buday, 9781646871001
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    Competing on Thought Leadership $34.95
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  • Day Trading Attention (How to Actually Build Brand and Sales in the New Social Media World) by Gary Vaynerchuk, 9780063317598
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    Day Trading Attention (How to Actually Build Brand and Sales in the New Social Media World) $40.00
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  • Executive Presence 2.0 (Leadership in an Age of Inclusion) by Sylvia Ann Hewlett, 9780063270558
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    Executive Presence 2.0 (Leadership in an Age of Inclusion) $32.00
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  • The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary by Joseph A. Michelli, 9780071477840
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    The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary $33.00
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  • Revenue Operations (A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth) by Stephen G. Diorio, Chris K. Hummel, 9781119871118
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    Revenue Operations (A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth) $32.00
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  • Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance by Jason Jordan, Michelle Vazzana, 9780071765732
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    Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance $37.00
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  • The Four Factors of Trust (How Organizations Can Earn Lifelong Loyalty) by Ashley Reichheld, Amelia Dunlop, 9781119855019
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    The Four Factors of Trust (How Organizations Can Earn Lifelong Loyalty) $34.00
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  • Deep Purpose (The Heart and Soul of High-Performance Companies) by Ranjay Gulati, 9780063088917
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    Deep Purpose (The Heart and Soul of High-Performance Companies) $32.50
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  • Influence, New and Expanded (The Psychology of Persuasion) by Robert B. Cialdini, PhD, 9780062937650
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    Influence, New and Expanded (The Psychology of Persuasion) $35.00
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  • Good to Great (Why Some Companies Make the Leap...And Others Don't) by Jim Collins, 9780066620992
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    Good to Great (Why Some Companies Make the Leap...And Others Don't) $35.00
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  • Resonate (Present Visual Stories that Transform Audiences) by Nancy Duarte, 9780470632017
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    Resonate (Present Visual Stories that Transform Audiences) $32.00
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  • Monetizing Innovation (How Smart Companies Design the Product Around the Price) by Madhavan Ramanujam, Georg Tacke, 9781119240860
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    Monetizing Innovation (How Smart Companies Design the Product Around the Price) $32.00
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  • The Lean Product Playbook (How to Innovate with Minimum Viable Products and Rapid Customer Feedback) by Dan Olsen, 9781118960875
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    The Lean Product Playbook (How to Innovate with Minimum Viable Products and Rapid Customer Feedback) $37.00
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  • X: The Experience When Business Meets Design by Brian Solis, 9781118456545
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    X: The Experience When Business Meets Design $42.00
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  • The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers by Tim Riesterer, Erik Peterson, 9781260462753
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    The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers $35.00
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  • The Experience Economy, With a New Preface by the Authors (Competing for Customer Time, Attention, and Money) by B. Joseph Pine II, James H. Gilmore, 9781633697973
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    The Experience Economy, With a New Preface by the Authors (Competing for Customer Time, Attention, and Money) $35.00
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  • You Can't Know It All (Leading in the Age of Deep Expertise) by Wanda T. Wallace, 9780062835987
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    You Can't Know It All (Leading in the Age of Deep Expertise) $32.00
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  • Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value-Not Price by Paul Reilly, Tom Reilly, 9781260134735
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    Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value-Not Price $38.00
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  • Built to Last (Successful Habits of Visionary Companies) - 9780060566104 by Jim Collins, Jerry I. Porras, 9780060566104
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    Built to Last (Successful Habits of Visionary Companies) - 9780060566104 $32.50
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  • Never Split the Difference (Negotiating As If Your Life Depended On It) by Chris Voss, Tahl Raz, 9780062407801
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    Never Split the Difference (Negotiating As If Your Life Depended On It) $35.00
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  • Play Bigger (How Pirates, Dreamers, and Innovators Create and Dominate Markets) by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney, 9780062407610
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    Play Bigger (How Pirates, Dreamers, and Innovators Create and Dominate Markets) $32.00
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  • Strategic City Branding (Insights from Asian Cities) by Viriya Taecharungroj, 9781032959191
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    Strategic City Branding (Insights from Asian Cities) $31.99
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  • Nostalgic Branding in the Toy Industry by Kamil Lubiński, Magdalena Grębosz-Krawczyk, 9781032998008
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    Nostalgic Branding in the Toy Industry $31.99
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  • Nation Branding in the Americas (Contested Politics and Identities) by Efe Sevin, César Jiménez-MartÍnez, Pablo Miño, 9780367539788
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    Nation Branding in the Americas (Contested Politics and Identities) $31.99
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  • Brand Activism (Advertising and the Ethics of Visibility) by Marco Scalvini, 9780367616601
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    Brand Activism (Advertising and the Ethics of Visibility) $31.99
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  • Purpose-Driven Pricing (Leveraging the Power of Pricing for Profit and Societal Good) by Saloni Firasta-Vastani, Jagdish N. Sheth, 9781032634814
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    Purpose-Driven Pricing (Leveraging the Power of Pricing for Profit and Societal Good) $51.99
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    Martech Management (Aligning Marketing Technology with Business Strategy) $57.99
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    The PIVOTAL Framework (A 7-Step Model for Visionary Marketing Strategy, Innovation, and Business Growth) $35.00
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  • Evolution of the Global Fitness Industry (Strategy, Sustainability and Innovation) by Patrizia Gazzola, Enrica Pavione, Francesco Ferrazzano, 9781032757933
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    Evolution of the Global Fitness Industry (Strategy, Sustainability and Innovation) $31.99
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  • Make Marketing Matter (Change perceptions. Drive performance. Architect growth.) by Emma Pownall, 9781805760207
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    Make Marketing Matter (Change perceptions. Drive performance. Architect growth.) $31.99
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  • AI for Marketing (The Consumer Perspective) by Idil M. Cakim, 9781041135326
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    AI for Marketing (The Consumer Perspective) $32.99
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  • The Handbook of Brand Management Scales by Lia Zarantonello, Véronique Pauwels-Delassus, 9781032865690
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    The Handbook of Brand Management Scales $57.99
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  • Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds by Nanda Kuppuswamy, Hemali Dassani, 9781264627646
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    Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds $50.00
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  • VISUAL MERCHANDISING AND IN-STORE BRAND EQUITY - 2 ed. by Karin Zaghi, 9791281627468
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    VISUAL MERCHANDISING AND IN-STORE BRAND EQUITY - 2 ed. $49.95
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  • Kiwi (The Australian Brand that Brought a Shine to the World) by Keith Dunstan, 9781760297282
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    Kiwi (The Australian Brand that Brought a Shine to the World) $39.95
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  • Primal Marketing (Evolutionary Secrets for Higher-Impact Marketing Strategies) by Michael Nicholson, Sarah Hong Xiao, 9781041149057
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    Primal Marketing (Evolutionary Secrets for Higher-Impact Marketing Strategies) $48.99
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  • Strategies for Sustainability (Global Perspectives) by Ivana Beveridge, 9781032805221
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    Strategies for Sustainability (Global Perspectives) $57.99
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  • Marketing Operations (Strategy, Implementation and Optimization) by Greg Kihlström, 9783119145152
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    Marketing Operations (Strategy, Implementation and Optimization) $39.99
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  • Possessions (How We Think about Our Stuff, and Ourselves, as We Own Less and Use More) by Carey K. Morewedge, 9798892792097
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    Possessions (How We Think about Our Stuff, and Ourselves, as We Own Less and Use More) $32.00
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  • Fashion Buying and Merchandising (The Fashion Buyer in a Digital Society) - 9781032936529 by Rosy Boardman, Rachel Parker-Strak, Claudia E. Henninger, 9781032936529
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    Fashion Buying and Merchandising (The Fashion Buyer in a Digital Society) - 9781032936529 $57.99
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  • Retail Marketing in the Modern Age by Prashant Chaudhary, 9781041336662
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    Retail Marketing in the Modern Age $57.99
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  • The Art of Purposeful Engagement (Contemporary Approaches to Arts and Cultural Marketing and Communication) by Samuel Cairnduff, 9781032960296
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    The Art of Purposeful Engagement (Contemporary Approaches to Arts and Cultural Marketing and Communication) $57.99
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  • The Digital Marketing Handbook (A step-by-step guide to delivering consistent digital marketing success) - 9781398629752 by Simon Kingsnorth, 9781398629752
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    The Digital Marketing Handbook (A step-by-step guide to delivering consistent digital marketing success) - 9781398629752 $38.99
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  • Understanding Social Media (How to Create a Plan for Your Business that Works) - 9780749479169 by Damian Ryan, 9780749479169
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    Understanding Social Media (How to Create a Plan for Your Business that Works) - 9780749479169 $38.99
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  • Stickier Marketing (How to Win Customers in a Digital Age) - 9780749476267 by Grant Leboff, 9780749476267
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    Stickier Marketing (How to Win Customers in a Digital Age) - 9780749476267 $38.99
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  • Creating and Delivering Your Value Proposition (Managing Customer Experience for Profit) - 9780749476519 by Cindy Barnes, Helen Blake, David Pinder, 9780749476519
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    Creating and Delivering Your Value Proposition (Managing Customer Experience for Profit) - 9780749476519 $52.00
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  • Adland (A Global History of Advertising) - 9780749476373 by Mark Tungate, 9780749476373
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    Adland (A Global History of Advertising) - 9780749476373 $45.99
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  • Scoring Points (How Tesco Continues to Win Customer Loyalty) - 9780749476250 by Clive Humby, Terry Hunt, Tim Phillips, 9780749476250
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    Scoring Points (How Tesco Continues to Win Customer Loyalty) - 9780749476250 $45.99
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  • Customer Management (Growth, Value and Loyalty) by Giuseppe Bertoli, Cristian Chizzoli, Bruno Busacca, Kurt Munz, 9791281627741
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    Customer Management (Growth, Value and Loyalty) $54.95
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  • Visual Methods in Marketing and Consumer Research by Fatema Kawaf, Ofer Dekel-Dachs, 9781032316833
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    Visual Methods in Marketing and Consumer Research $56.99
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  • AI Marketing Essentials (Concepts and Practice for the Digital Age) by Jagdish N. Sheth, Varsha Jain, 9781032812311
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    AI Marketing Essentials (Concepts and Practice for the Digital Age) $57.99
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  • AI Powered Insight (Marketing Research Reconfigured) by Michalis A. Michael, Nicos Rossides, 9781041024286
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    AI Powered Insight (Marketing Research Reconfigured) $44.99
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  • The Marketing of Industrial Products by Aubrey Wilson, 9781032874944
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    The Marketing of Industrial Products $42.99
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  • The Assessment of Industrial Markets by Aubrey Wilson, 9781032878584
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    The Assessment of Industrial Markets $42.99
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  • Place Marketing and Temporality - 9781032689838 by Gary Warnaby, 9781032689838
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    Place Marketing and Temporality - 9781032689838 $31.99
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  • Winning with Data and the Athlete Brand by Fiona Green, 9781041193302
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    Winning with Data and the Athlete Brand $44.99
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  • Event Management for the Tourism and Hospitality Industries - 9781041107965 by Bonita M. Kolb, 9781041107965
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    Event Management for the Tourism and Hospitality Industries - 9781041107965 $57.99
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  • The Pricing Playbook (A Practical Guide to Revenue Growth Management in the Age of AI) by Ingo Reinhardt, 9781394396900
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    The Pricing Playbook (A Practical Guide to Revenue Growth Management in the Age of AI) $39.99
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  • Luxury Brand and Art Collaborations (Postmodern Consumer Culture) - 9781032227719 by Federica Carlotto, 9781032227719
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    Luxury Brand and Art Collaborations (Postmodern Consumer Culture) - 9781032227719 $31.99
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  • The Platform Company (The Art of Resilient Strategy: A Guide for Leaders Inspired by Nature's Competition) - 9789048559671 by Jan-Jacob Koomen, 9789048559671
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    The Platform Company (The Art of Resilient Strategy: A Guide for Leaders Inspired by Nature's Competition) - 9789048559671 $36.99
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  • Services, Experiences, and Sustainability by Monica A. Breiby, Ingunn Elvekrok, Terje Slåtten, 9781032762784
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    Services, Experiences, and Sustainability $57.99
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  • The Pursuit of Pleasure (Overcoming a Civilizational Challenge) by Arsen Dallan, Karlen Dallakyan, 9783838209609
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    The Pursuit of Pleasure (Overcoming a Civilizational Challenge) $38.00
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  • Pay Back (Turning Customer Value Into Lasting Revenue) by Marco Bertini, Oded Koenigsberg, Elie Ofek, 9781394338528
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    Pay Back (Turning Customer Value Into Lasting Revenue) $35.00
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  • Essentials of Pricing Analytics (Tools and Implementation with Excel) - 9781032989778 by Erik Haugom, Per Kristian Alnes, 9781032989778
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    Essentials of Pricing Analytics (Tools and Implementation with Excel) - 9781032989778 $57.99
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  • A Search for Competitive Advantage (Case Studies in Industrial History) - 9781032054599 by John F. Wilson, Ian Jones, Steven Toms, 9781032054599
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    A Search for Competitive Advantage (Case Studies in Industrial History) - 9781032054599 $31.99
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  • Step Up To Sales Leader (How to lead your new sales team to thrive and grow) by Amanda Downs, 9781788609487
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    Step Up To Sales Leader (How to lead your new sales team to thrive and grow) $31.99
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  • Product Portfolio Management for Performance by Rajat Baisya, James Burke, 9781032969220
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    Product Portfolio Management for Performance $51.99
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  • Media, Industries, Society (Diverse Foundations in Mass Communication) by Jayne Cubbage, Loren Saxton Coleman, Cheryl D. Jenkins, 9781032381756
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    Media, Industries, Society (Diverse Foundations in Mass Communication) $57.99
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  • Building the Athlete Brand (A Practical Handbook) by Thomas van Schaik, Hans Westerbeek, 9781032899190
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    Building the Athlete Brand (A Practical Handbook) $51.99
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  • Sustainable Brand Leadership (How to Build a Lasting Legacy) by Ian P. Buckingham, Kate Hargreaves, 9781032708881
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    Sustainable Brand Leadership (How to Build a Lasting Legacy) $42.99
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  • Public Affairs Management for Business (Managerial Tools for Successful Lobbying) by Giulio Di Giacomo, 9781041089780
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    Public Affairs Management for Business (Managerial Tools for Successful Lobbying) $51.99
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  • Marketing and Psychology (Understanding Customer Behaviour with the ABC Approach) by Tom Bowden-Green, Luan Wise, 9781032891149
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    Marketing and Psychology (Understanding Customer Behaviour with the ABC Approach) $47.99
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  • Infinite Selling (The modern approach to high-velocity revenue generation and realization) - 9781788609258 by James A. Barton, Matt Webb, 9781788609258
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    Infinite Selling (The modern approach to high-velocity revenue generation and realization) - 9781788609258 $31.99
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  • Sustainable Marketing and the Circular Economy in Poland (Key Concepts and Strategies) - 9781032528366 by Anita Proszowska, Ewa Prymon-Ryś, Anna Dubel, Anna Kondak, Aleksandra Wilk, 9781032528366
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    Sustainable Marketing and the Circular Economy in Poland (Key Concepts and Strategies) - 9781032528366 $31.99
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  • The Unstoppable Sales SM Prospecting System (Earn Attention, Book Meetings, and Win New Business) by Shawn Casemore, 9781032994925
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    The Unstoppable Sales Prospecting System (Earn Attention, Book Meetings, and Win New Business) $32.99
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  • Data-Driven Marketing Strategy (How to apply data to achieve measurable results) by Kamila Miller, 9781398623637
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    Data-Driven Marketing Strategy (How to apply data to achieve measurable results) $52.00
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  • Sustainable Marketing Strategies (Principles and Practices for Responsible and Ethical Marketing) by Gillian Wilson, 9781398622647
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    Sustainable Marketing Strategies (Principles and Practices for Responsible and Ethical Marketing) $52.00
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  • The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution by Joel Bines, 9781264274635
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    The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution $33.00
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  • The Marketisation of Higher Education and the Student as Consumer by Mike Molesworth, Richard Scullion, Elizabeth Nixon, 9780415584470
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    The Marketisation of Higher Education and the Student as Consumer $54.99
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  • Customer Loyalty (Theory, Measurement and Management) by Sandro Castaldo, 9791281627376
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    Customer Loyalty (Theory, Measurement and Management) $34.95
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  • B2B Customer Insight (The Proven Path to Growth) by John Barrett, 9781617359866
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    B2B Customer Insight (The Proven Path to Growth) $32.00
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  • Customer Intelligence (Know Your Buyer to Transform Your Marketing) by Eli Schwartz, 9781394334728
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    Customer Intelligence (Know Your Buyer to Transform Your Marketing) $32.00
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  • Sport and Social Media in Business and Society - 9781032415048 by Gashaw Abeza, Ryan King-White, 9781032415048
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    Sport and Social Media in Business and Society - 9781032415048 $31.99
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  • Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success by Ryan Foland, Leonard Kim, 9781260454376
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    Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success $32.00
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  • Persuasion (A Key Idea for Business and Society) by Stephen Dunne, 9781032514109
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    Persuasion (A Key Idea for Business and Society) $57.99
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  • Click Here (The Art and Science of Digital Marketing and Advertising) by Alex Schultz, 9780316597593
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    Click Here (The Art and Science of Digital Marketing and Advertising) $32.00
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  • Agile Marketing (Implementing Scrum in a Marketing Environment) by Greg Kihlstrom, 9781501523571
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    Agile Marketing (Implementing Scrum in a Marketing Environment) $49.99
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  • Navigating Brand Activism by Jag Sheth, Can Uslay, 9781032974408
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    Navigating Brand Activism $40.99
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  • Stop Managing, Start Leading (Unlocking the secrets to building a high-growth sales team) by Simon Jackson, Damian Hughes, 9781788608442
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    Stop Managing, Start Leading (Unlocking the secrets to building a high-growth sales team) $36.99
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  • The RevOps Advantage (How to Maximize Your Revenue Teams' Potential) by Amy Osmond Cook, Ryan Westwood, Bala Balabaskaran, 9781510783683
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    The RevOps Advantage (How to Maximize Your Revenue Teams' Potential) $32.99
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  • 150+ Best Practices for B2B Marketing Success (Next-Level Strategies) by Alexander Kesler, 9781510784109
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    150+ Best Practices for B2B Marketing Success (Next-Level Strategies) $35.00
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