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Marketing and Psychology (Understanding Customer Behaviour with the ABC Approach)
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$47.99
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Product Details
Author:
Tom Bowden-Green, Luan Wise
Format:
Paperback
Pages:
274
Publisher:
Taylor & Francis (January 22, 2026)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781032891149
Weight:
18oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260318052849962-20260318.xml
Folder:
TAYLORFRANCIS
List Price:
$47.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$45.59
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.
