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Winning with Data and the Athlete Brand
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Product Details
Author:
Fiona Green
Format:
Paperback
Pages:
208
Publisher:
Taylor & Francis (April 13, 2026)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781041193302
Weight:
13.5oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260425042535512-20260425.xml
Folder:
TAYLORFRANCIS
List Price:
$44.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$42.74
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped commercial potential.
