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Click Here (The Art and Science of Digital Marketing and Advertising)

List Price: $32.00
SKU:
9780316597593
Quantity:
Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Alex Schultz
    Format:
    Hardcover
    Pages:
    400
    Publisher:
    Little, Brown and Company (October 7, 2025)
    Imprint:
    Little, Brown Spark
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9780316597593
    ISBN-10:
    0316597597
    Weight:
    21.76oz
    Dimensions:
    6.4" x 9.6" x 1.3125"
    File:
    hbgusa-hbgusa_onix30_P9638951_01262026-20260126.xml
    Folder:
    hbgusa
    List Price:
    $32.00
    Country of Origin:
    United States
    Pub Discount:
    65
    Case Pack:
    20
    As low as:
    $24.64
    Publisher Identifier:
    P-HACH
    Discount Code:
    A
  • Overview

    The ultimate guide to digital marketing and advertising – from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.

    Growth is good. But how do you achieve growth for your business in the digital age?

    Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?
     
    The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex’s unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget – whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains – Click Here is the book you need to read if you want to grow your business.

    “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” – Mark Zuckerberg, CEO, Meta

    “Few people understand marketing and growth better than Alex.” – Daniel Ek, CEO, Spotify