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- Essentials of Pricing Analytics (Tools and Implementation with Excel) - 9781032989778
Essentials of Pricing Analytics (Tools and Implementation with Excel) - 9781032989778
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Product Details
Overview
This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.








