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Agile Marketing (Implementing Scrum in a Marketing Environment)
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$49.99
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Product Details
Author:
Greg Kihlstrom
Format:
Paperback
Pages:
327
Publisher:
De Gruyter (February 26, 2025)
Imprint:
Mercury Learning and Information
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781501523571
ISBN-10:
1501523570
Weight:
19.84oz
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260419163342-20260420.xml
Folder:
TWO RIVERS
List Price:
$49.99
Country of Origin:
Germany
As low as:
$42.99
Publisher Identifier:
P-PER
Discount Code:
C
Pub Discount:
60
Overview
In today's AI-driven world, effective communication with intelligent systems has become a necessity rather than a luxury. This book, Optimizing Prompt Engineering for Generative AI serves as your comprehensive guide to mastering the art and science of crafting compelling prompts that unlock the full potential of AI.
FEATURES
• An overview of Agile Principles and how they apply to marketing
• An in-depth review of Scrum: its elements, roles, and practices
• How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach
• How to work with other Agile and non-Agile teams in an enterprise environment
• The importance of continuous improvement in Agile Marketing
• How to focus on business value when implementing Agile Marketing
FEATURES
• An overview of Agile Principles and how they apply to marketing
• An in-depth review of Scrum: its elements, roles, and practices
• How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach
• How to work with other Agile and non-Agile teams in an enterprise environment
• The importance of continuous improvement in Agile Marketing
• How to focus on business value when implementing Agile Marketing
