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  • The Definitive Guide to Strategic Content Marketing (Perspectives, Issues, Challenges and Solutions) by Lazar Dzamic, Justin Kirby, 9780749482220
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    The Definitive Guide to Strategic Content Marketing (Perspectives, Issues, Challenges and Solutions) $38.99
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  • Predictive Analytics for Marketers (Using Data Mining for Business Advantage) by Barry Leventhal, 9780749479930
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    Predictive Analytics for Marketers (Using Data Mining for Business Advantage) $38.99
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  • Strategic Alliances and Marketing Partnerships (Gaining Competitive Advantage Through Collaboration and Partnering) by Richard Gibbs, Andrew Humphries, 9780749454845
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    Strategic Alliances and Marketing Partnerships (Gaining Competitive Advantage Through Collaboration and Partnering) $55.99
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  • Questionnaire Design (How to Plan, Structure and Write Survey Material for Effective Market Research) - 9781398604124 by Kate Bolton, Ian Brace, 9781398604124
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    Questionnaire Design (How to Plan, Structure and Write Survey Material for Effective Market Research) - 9781398604124 $45.99
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  • Neuromarketing in Action (How to Talk and Sell to the Brain) by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc, 9780749469276
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  • Native Advertising (The Essential Guide) by Dale Lovell, 9780749481162
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    Native Advertising (The Essential Guide) $38.99
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  • The Conversation Company (Boost Your Business Through Culture, People and Social Media) by Steven Van Belleghem, 9780749464738
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  • The 20 Ps of Marketing (A Complete Guide to Marketing Strategy) by David Pearson, 9780749471064
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    The 20 Ps of Marketing (A Complete Guide to Marketing Strategy) $38.99
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  • Persuasive Copywriting (Cut Through the Noise and Communicate With Impact) by Andy Maslen, 9780749483661
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  • Myths of Marketing (Banish the Misconceptions and Become a Great Marketer) - 9780749483913 by Grant Leboff, 9780749483913
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    Myths of Marketing (Banish the Misconceptions and Become a Great Marketer) - 9780749483913 $25.99
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  • Myths of Marketing (Banish the Misconceptions and Become a Great Marketer) by Grant Leboff, 9780749498481
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    Myths of Marketing (Banish the Misconceptions and Become a Great Marketer) $92.00
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  • The Best Digital Marketing Campaigns in the World II by Damian Ryan, 9780749469689
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    The Best Digital Marketing Campaigns in the World II $38.99
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  • The Branded Mind (What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand) by Erik Du Plessis, 9780749461256
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    The Branded Mind (What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand) $41.99
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  • Technology Distribution Channels (Understanding and Managing Channels to Market) by Julian Dent, 9780749472177
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    Technology Distribution Channels (Understanding and Managing Channels to Market) $59.00
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  • Scoring Points (How Tesco Continues to Win Customer Loyalty) by Clive Humby, Terry Hunt, Tim Phillips, 9780749453381
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    Scoring Points (How Tesco Continues to Win Customer Loyalty) $45.99
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  • Selling Your Value Proposition (How to Transform Your Business into a Selling Organization) by Cindy Barnes, Helen Blake, Tamara Howard, 9780749479916
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    Selling Your Value Proposition (How to Transform Your Business into a Selling Organization) $52.00
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  • Shopper Marketing (How to Increase Purchase Decisions at the Point of Sale) by Markus Ståhlberg, Ville Maila, 9780749464714
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    Shopper Marketing (How to Increase Purchase Decisions at the Point of Sale) $45.99
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  • Myths of PR (All Publicity is Good Publicity and Other Popular Misconceptions) by Rich Leigh, 9780749479596
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    Myths of PR (All Publicity is Good Publicity and Other Popular Misconceptions) $25.99
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  • The Commercial Charity (How Business Thinking Can Help Non-Profits Grow Impact and Income) - 9781789663280 by Martyn Drake, 9781789663280
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    The Commercial Charity (How Business Thinking Can Help Non-Profits Grow Impact and Income) - 9781789663280 $38.99
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  • Participation Marketing (Unleashing Employees to Participate and Become Brand Storytellers) - 9780749482107 by Michael Brito, 9780749482107
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    Participation Marketing (Unleashing Employees to Participate and Become Brand Storytellers) - 9780749482107 $38.99
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  • Stand-out Marketing (How to Differentiate Your Organization in a Sea of Sameness) - 9781789664829 by Simon Kelly, Paul Johnston, Stacey Danheiser, 9781789664829
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    Stand-out Marketing (How to Differentiate Your Organization in a Sea of Sameness) - 9781789664829 $47.99
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  • The Direct to Consumer Playbook (The Stories and Strategies of the Brands that Wrote the DTC Rules) - 9781398605428 by Mike Stevens, 9781398605428
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    The Direct to Consumer Playbook (The Stories and Strategies of the Brands that Wrote the DTC Rules) - 9781398605428 $38.99
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  • The Call Centre Training Handbook (A Complete Guide to Learning and Development in Contact Centres) by John P. Wilson, 9780749450885
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    The Call Centre Training Handbook (A Complete Guide to Learning and Development in Contact Centres) $69.99
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  • PR Technology, Data and Insights (Igniting a Positive Return on Your Communications Investment) by Mark Weiner, Tina McCorkindale, 9781398600409
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    PR Technology, Data and Insights (Igniting a Positive Return on Your Communications Investment) $47.99
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  • Podcasting Marketing Strategy (A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast) - 9780749486235 by Daniel Rowles, Ciaran Rogers, 9780749486235
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    Podcasting Marketing Strategy (A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast) - 9780749486235 $38.99
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  • Rethinking Prestige Branding (Secrets of the Ueber-Brands) - 9780749470036 by Wolfgang Schaefer, JP Kuehlwein, 9780749470036
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    Rethinking Prestige Branding (Secrets of the Ueber-Brands) - 9780749470036 $38.99
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  • On Purpose (Delivering a Branded Customer Experience People Love) by Shaun Smith, Andy Milligan, 9780749471910
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    On Purpose (Delivering a Branded Customer Experience People Love) $38.99
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  • Sales and Marketing Channels (How to Build and Manage Distribution Strategy) by Julian Dent, Michael White, 9780749482145
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    Sales and Marketing Channels (How to Build and Manage Distribution Strategy) $52.00
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  • Paid Attention (Innovative Advertising for a Digital World) - 9781398602502 by Faris Yakob, 9781398602502
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    Paid Attention (Innovative Advertising for a Digital World) - 9781398602502 $38.99
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  • Retail Marketing Strategy (Delivering Shopper Delight) by Constant Berkhout, 9780749476915
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    Retail Marketing Strategy (Delivering Shopper Delight) $47.99
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  • Myths of Branding (Dispel the Misconceptions and Become a Brand Expert) - 9781398608153 by Simon Bailey, Andy Milligan, 9781398608153
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    Myths of Branding (Dispel the Misconceptions and Become a Brand Expert) - 9781398608153 $16.99
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  • Myths of Branding (Dispel the Misconceptions and Become a Brand Expert) by Simon Bailey, Andy Milligan, 9781398608177
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    Myths of Branding (Dispel the Misconceptions and Become a Brand Expert) $47.00
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  • The Digital Marketing Handbook (Deliver Powerful Digital Campaigns) by Simon Kingsnorth, 9781398603394
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    The Digital Marketing Handbook (Deliver Powerful Digital Campaigns) $38.99
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  • Public Relations and the Social Web (How to Use Social Media and Web 2.0 in Communications) by Rob Brown, 9780749455071
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    Public Relations and the Social Web (How to Use Social Media and Web 2.0 in Communications) $39.95
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  • Professional Services Marketing Handbook (How to Build Relationships, Grow Your Firm and Become a Client Champion) by Nigel Clark, Charles Nixon, 9780749473464
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    Professional Services Marketing Handbook (How to Build Relationships, Grow Your Firm and Become a Client Champion) $59.00
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  • Practical Text Analytics (Interpreting Text and Unstructured Data for Business Intelligence) - 9780749474010 by Steven Struhl, 9780749474010
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    Practical Text Analytics (Interpreting Text and Unstructured Data for Business Intelligence) - 9780749474010 $47.99
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  • The Complete Marketer (60 Essential Concepts for Marketing Excellence) by Malcolm McDonald, Mike Meldrum, 9780749466763
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    The Complete Marketer (60 Essential Concepts for Marketing Excellence) $34.99
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  • Smarketing (How to Achieve Competitive Advantage through Blended Sales and Marketing) by Timothy Hughes, Adam Gray, Hugo Whicher, 9780749483586
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    Smarketing (How to Achieve Competitive Advantage through Blended Sales and Marketing) $38.99
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  • The Advertised Mind (Groundbreaking Insights into How Our Brains Respond to Advertising) by Erik Du Plessis, 9780749450243
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    The Advertised Mind (Groundbreaking Insights into How Our Brains Respond to Advertising) $34.99
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  • The Fluid Consumer (Next Generation Growth and Branding in the Digital Age) by Teo Correia, 9780749478377
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    The Fluid Consumer (Next Generation Growth and Branding in the Digital Age) $41.99
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  • Neuro Design (Neuromarketing Insights to Boost Engagement and Profitability) by Darren Bridger, 9780749478889
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    Neuro Design (Neuromarketing Insights to Boost Engagement and Profitability) $38.99
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  • Stickier Marketing (How to Win Customers in a Digital Age) by Grant Leboff, 9780749471088
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    Stickier Marketing (How to Win Customers in a Digital Age) $38.99
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  • Researching Customer Satisfaction and Loyalty (How to Find Out What People Really Think) by Paul Szwarc, 9780749443368
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    Researching Customer Satisfaction and Loyalty (How to Find Out What People Really Think) $47.99
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  • Risk Issues and Crisis Management in Public Relations (A Casebook of Best Practice) by Michael Regester, Judy Larkin, 9780749451073
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    Risk Issues and Crisis Management in Public Relations (A Casebook of Best Practice) $45.99
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  • Retail Disruptors (The Spectacular Rise and Impact of the Hard Discounters) by Jan-Benedict Steenkamp, Laurens Sloot, 9780749483470
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    Retail Disruptors (The Spectacular Rise and Impact of the Hard Discounters) $38.99
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  • Successful Employee Communications (A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication) by Sue Dewhurst, Liam FitzPatrick, 9781398604483
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    Successful Employee Communications (A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication) $45.99
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  • How Cool Brands Stay Hot (Branding to Generations Y and Z) by Joeri Van Den Bergh, Mattias Behrer, 9780749477172
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    How Cool Brands Stay Hot (Branding to Generations Y and Z) $38.99
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  • Games and Gamification in Market Research (Increasing Consumer Engagement in Research for Business Success) by Betty Adamou, 9780749483357
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    Games and Gamification in Market Research (Increasing Consumer Engagement in Research for Business Success) $52.00
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  • From Marginal to Mainstream (Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First) by Helen Edwards, 9781398604315
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    From Marginal to Mainstream (Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First) $38.99
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  • International Brand Strategy (A Guide to Achieving Global Brand Growth) by Sean Duffy, 9781789666298
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    International Brand Strategy (A Guide to Achieving Global Brand Growth) $47.99
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  • In Your Creative Element (The Formula for Creative Success in Business) by Claire Bridges, 9780749477325
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    In Your Creative Element (The Formula for Creative Success in Business) $38.99
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  • Innovative B2B Marketing (New Models, Processes and Theory) by Simon Hall, 9781398604766
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    Innovative B2B Marketing (New Models, Processes and Theory) $38.99
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  • Key Account Management (Tools and Techniques for Achieving Profitable Key Supplier Status) - 9780749469405 by Peter Cheverton, 9780749469405
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    Key Account Management (Tools and Techniques for Achieving Profitable Key Supplier Status) - 9780749469405 $55.00
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  • Marketing Analytics (A Practical Guide to Improving Consumer Insights Using Data Techniques) by Mike Grigsby, 9781398608191
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    Marketing Analytics (A Practical Guide to Improving Consumer Insights Using Data Techniques) $45.99
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  • Inspiring Green Consumer Choices (Leverage Neuroscience to Reshape Marketplace Behavior) - 9781398601000 by Michael E. Smith, 9781398601000
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    Inspiring Green Consumer Choices (Leverage Neuroscience to Reshape Marketplace Behavior) - 9781398601000 $47.99
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  • Fashion Brand Management (Plan, Scale and Market a Successful Fashion Business) - 9781398609006 by Alison Lowe, 9781398609006
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    Fashion Brand Management (Plan, Scale and Market a Successful Fashion Business) - 9781398609006 $41.99
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  • Leading the Customer Experience (How to Chart a Course and Deliver Outstanding Results) - 9781789666878 by Brad Cleveland, Scott McKain, 9781789666878
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    Leading the Customer Experience (How to Chart a Course and Deliver Outstanding Results) - 9781789666878 $45.99
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  • Event Sponsorship and Fundraising (An Advanced Guide) by Tom Lunt, Eva Nicotra, 9780749480929
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    Event Sponsorship and Fundraising (An Advanced Guide) $59.00
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  • Experiential Marketing (A Practical Guide to Interactive Brand Experiences) by Shirra Smilansky, 9780749480967
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    Experiential Marketing (A Practical Guide to Interactive Brand Experiences) $45.99
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  • Living the Brand (How to Transform Every Member of Your Organization into a Brand Champion) by Nicholas Ind, 9780749450830
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    Living the Brand (How to Transform Every Member of Your Organization into a Brand Champion) $45.99
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  • Malcolm McDonald on Key Account Management by Malcolm McDonald, Beth Rogers, 9780749480776
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    Malcolm McDonald on Key Account Management $38.99
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  • Marketing with Strategic Empathy (Inspiring Strategy with Deeper Consumer Insight) by Claire Brooks, 9780749477547
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  • Kapferer on Luxury (How Luxury Brands Can Grow Yet Remain Rare) - 9780749474362 by Jean-Noël Kapferer, 9780749474362
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    Kapferer on Luxury (How Luxury Brands Can Grow Yet Remain Rare) - 9780749474362 $45.99
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  • Implementing Key Account Management (Designing Customer-Centric Processes for Mutual Growth) by Javier Marcos, Mark Davies, Rodrigo Guesalaga, Sue Holt, 9780749482756
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    Implementing Key Account Management (Designing Customer-Centric Processes for Mutual Growth) $52.00
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  • Luxury World (The Past, Present and Future of Luxury Brands) by Mark Tungate, 9780749452636
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    Luxury World (The Past, Present and Future of Luxury Brands) $41.99
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  • Global Brand Management (A Guide to Developing, Building & Managing an International Brand) by Laurence Minsky, Ilan Geva, 9780749483609
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    Global Brand Management (A Guide to Developing, Building & Managing an International Brand) $65.00
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  • Managing Luxury Brands (A Complete Guide to Contemporary Luxury Brand Strategies) by Eleonora Cattaneo, 9781398606401
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    Managing Luxury Brands (A Complete Guide to Contemporary Luxury Brand Strategies) $52.00
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  • Inclusive Marketing (Why Representation Matters to Your Customers and Your Brand) by Jerry Daykin, 9781398607316
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    Inclusive Marketing (Why Representation Matters to Your Customers and Your Brand) $38.99
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  • Evaluating Public Relations (A Guide to Planning, Research and Measurement) by Tom Watson, Paul Noble, 9780749468897
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    Evaluating Public Relations (A Guide to Planning, Research and Measurement) $52.00
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  • Executive Engagement Strategies (How to Have Conversations and Develop Relationships that Build B2B Business) by Bev Burgess, 9781789661927
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    Executive Engagement Strategies (How to Have Conversations and Develop Relationships that Build B2B Business) $47.99
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  • Fashion Brands (Branding Style from Armani to Zara) by Mark Tungate, 9780749464462
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    Fashion Brands (Branding Style from Armani to Zara) $38.99
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  • Influential Internal Communication (Streamline Your Corporate Communication to Drive Efficiency and Engagement) - 9781789666137 by Jenni Field, 9781789666137
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    Influential Internal Communication (Streamline Your Corporate Communication to Drive Efficiency and Engagement) - 9781789666137 $45.99
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  • Marketing Metrics (Leverage Analytics and Data to Optimize Marketing Strategies) - 9781398606593 by Christina Inge, 9781398606593
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    Marketing Metrics (Leverage Analytics and Data to Optimize Marketing Strategies) - 9781398606593 $42.99
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  • Marketing Excellence 3 (Award-winning Companies Reveal the Secrets of Their Success) by Hugh Burkitt, 9780749473785
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    Marketing Excellence 3 (Award-winning Companies Reveal the Secrets of Their Success) $44.99
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  • Malcolm McDonald on Marketing Planning (Understanding Marketing Plans and Strategy) by Malcolm McDonald, 9780749478216
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    Malcolm McDonald on Marketing Planning (Understanding Marketing Plans and Strategy) $38.99
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  • Building Brand Experiences (A Practical Guide to Retaining Brand Relevance) by Darren Coleman, 9780749481568
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    Building Brand Experiences (A Practical Guide to Retaining Brand Relevance) $38.99
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  • Advanced Customer Analytics (Targeting, Valuing, Segmenting and Loyalty Techniques) by Mike Grigsby, 9780749477158
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    Advanced Customer Analytics (Targeting, Valuing, Segmenting and Loyalty Techniques) $47.99
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  • Activate Brand Purpose (How to Harness the Power of Movements to Transform Your Company) - 9781789668247 by Scott Goodson, Chip Walker, 9781789668247
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    Activate Brand Purpose (How to Harness the Power of Movements to Transform Your Company) - 9781789668247 $42.99
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  • Essentials of Advertising by Robert Cluley, 9780749478391
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    Essentials of Advertising $52.00
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  • Adding Prestige to Your Portfolio (How to Use the Creative Luxury Process to Develop Products Everyone Wants) - 9781789666090 by Drew Boyd, 9781789666090
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    Adding Prestige to Your Portfolio (How to Use the Creative Luxury Process to Develop Products Everyone Wants) - 9781789666090 $52.00
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  • Campaigns that Shook the World (The Evolution of Public Relations) by Danny Rogers, Martin Sorrell, 9780749475093
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    Campaigns that Shook the World (The Evolution of Public Relations) $38.99
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  • Agile Marketing (Unlock Adaptive and Data-driven Marketing for Long-term Success) by Neil Perkin, 9781398605107
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    Agile Marketing (Unlock Adaptive and Data-driven Marketing for Long-term Success) $38.99
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  • Creating Passion Brands (How to Build Emotional Brand Connection with Customers) by Helen Edwards, Derek Day, 9780749447625
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    Creating Passion Brands (How to Build Emotional Brand Connection with Customers) $45.99
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  • B2B Social Selling Strategy (Connect with Customers, Build Relationships and Drive Sales) by Julie Atherton, 9781398604490
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    B2B Social Selling Strategy (Connect with Customers, Build Relationships and Drive Sales) $42.99
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  • Brand and Talent by Kevin Keohane, 9780749469252
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    Brand and Talent $45.99
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  • Communicate in a Crisis (Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust) - 9780749486501 by Kate Hartley, 9780749486501
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    Communicate in a Crisis (Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust) - 9780749486501 $45.99
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  • Branded Male (Marketing to Men) by Mark Tungate, 9780749450113
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    Branded Male (Marketing to Men) $39.99
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  • Brand Failures (The Truth About the 100 Biggest Branding Mistakes of All Time) by Matt Haig, 9780749462994
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    Brand Failures (The Truth About the 100 Biggest Branding Mistakes of All Time) $38.99
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  • Customer Experience Excellence (The Six Pillars of Growth) by Tim Knight, David Conway, 9781398600997
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    Customer Experience Excellence (The Six Pillars of Growth) $38.99
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  • Customer-Centric Marketing (Supporting Sustainability in the Digital Age) by Neil Richardson, Jon James, Neil Kelley, 9780749472092
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    Customer-Centric Marketing (Supporting Sustainability in the Digital Age) $38.99
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  • Auto Brand (Building Successful Car Brands for the Future) by Anders Parment, 9780749469290
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    Auto Brand (Building Successful Car Brands for the Future) $38.99
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  • Commonsense Direct and Digital Marketing by Drayton Bird, 9780749447601
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    Commonsense Direct and Digital Marketing $45.99
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  • Advanced Marketing Management (Principles, Skills and Tools) by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney, 9780749480370
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    Advanced Marketing Management (Principles, Skills and Tools) $59.00
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  • Brand Elevation (Lessons in Ueber-Branding) by Wolfgang Schaefer, JP Kuehlwein, 9781789664669
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    Brand Elevation (Lessons in Ueber-Branding) $47.99
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  • Disruptive Selling (A New Strategic Approach to Sales, Marketing and Customer Service) by Patrick Maes, 9780749482343
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    Disruptive Selling (A New Strategic Approach to Sales, Marketing and Customer Service) $38.99
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  • Account-Based Growth (Unlocking Sustainable Value Through Extraordinary Customer Focus) by Bev Burgess, Tim Shercliff, 9781398607446
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    Account-Based Growth (Unlocking Sustainable Value Through Extraordinary Customer Focus) $42.99
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  • Effective Sales Enablement (Achieve sales growth through collaborative sales and marketing) by Pam Didner, 9780749483647
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    Effective Sales Enablement (Achieve sales growth through collaborative sales and marketing) $38.99
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  • E-Commerce Website Optimization (Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it) by Dan Croxen-John, Johann van Tonder, 9781789664423
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    E-Commerce Website Optimization (Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it) $42.99
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  • Advertising Transformed (The New Rules for the Digital Age) by Fons Van Dyck, 9780749471484
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    Advertising Transformed (The New Rules for the Digital Age) $38.99
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  • Brands with a Conscience (How to Build a Successful and Responsible Brand) by Nicholas Ind, Sandra Horlings, 9780749475444
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    Brands with a Conscience (How to Build a Successful and Responsible Brand) $42.99
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