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Magic, Culture and the New Economy - 9781845200916
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Product Details
Author:
Robert Willim, Orvar Löfgren
Format:
Paperback
Pages:
158
Publisher:
Taylor & Francis (September 1, 2006)
Language:
English
ISBN-13:
9781845200916
ISBN-10:
1845200918
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260515045555544-20260515.xml
Folder:
TAYLORFRANCIS
List Price:
$54.99
As low as:
$52.24
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Country of Origin:
United States
Case Pack:
1
Imprint:
Routledge
Overview
What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: - how is magic used in the quest for newness and change? - what happens when cultural techniques such as branding and styling colonize new arenas? - what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.
