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How to Run a Successful Design Business (The New Professional Practice)
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$72.99
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Product Details
Author:
Shan Preddy
Format:
Paperback
Pages:
456
Publisher:
Taylor & Francis (April 28, 2011)
Language:
English
ISBN-13:
9780566091896
Weight:
29.75oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260408043814621-20260408.xml
Folder:
TAYLORFRANCIS
List Price:
$72.99
Case Pack:
1
As low as:
$69.34
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.
