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Search Marketing Strategies
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$81.99
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Product Details
Author:
James Colborn
Format:
Paperback
Pages:
234
Publisher:
Taylor & Francis (October 7, 2005)
Language:
English
ISBN-13:
9780750666183
ISBN-10:
0750666188
Weight:
15.25oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260403050835162-20260403.xml
Folder:
TAYLORFRANCIS
List Price:
$81.99
Case Pack:
55
As low as:
$77.89
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
