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Museum Management and Marketing

List Price: $68.99
SKU:
9780415396295
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  • Product Details

    Author:
    Richard Sandell, Robert R. Janes
    Format:
    Paperback
    Pages:
    440
    Publisher:
    Taylor & Francis (February 28, 2007)
    Language:
    English
    ISBN-13:
    9780415396295
    Weight:
    27.75oz
    Dimensions:
    6.875" x 9.6875"
    File:
    TAYLORFRANCIS-TayFran_260409051221659-20260409.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $68.99
    Series:
    Leicester Readers in Museum Studies
    Case Pack:
    12
    As low as:
    $65.54
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Audience:
    College/higher education
    Country of Origin:
    United States
    Pub Discount:
    30
    Imprint:
    Routledge
  • Overview

    Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.

    The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

    Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.