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Consumer Research (Postcards From the Edge)
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$76.99
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Product Details
Author:
Stephen Brown, Darach Turley
Format:
Hardcover
Pages:
428
Publisher:
Taylor & Francis (December 18, 1997)
Language:
English
ISBN-13:
9780415156844
ISBN-10:
041515684X
Weight:
33.25oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260519045136009-20260519.xml
Folder:
TAYLORFRANCIS
List Price:
$76.99
Case Pack:
16
As low as:
$73.14
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research








