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Marketing the Museum
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$61.99
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Product Details
Author:
Fiona Mclean
Format:
Paperback
Pages:
268
Publisher:
Taylor & Francis (December 26, 1996)
Language:
English
ISBN-13:
9780415152938
ISBN-10:
0415152933
Weight:
17.75oz
Dimensions:
7" x 10"
File:
TAYLORFRANCIS-TayFran_260409051221659-20260409.xml
Folder:
TAYLORFRANCIS
List Price:
$61.99
Series:
Heritage: Care-Preservation-Management
Case Pack:
16
As low as:
$58.89
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.
The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum?
In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
