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Consumer Behavior and Advertising Involvement (Selected Works of Herbert E. Krugman)
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Product Details
Author:
Edward P. Krugman
Format:
Paperback
Pages:
354
Publisher:
Taylor & Francis (October 18, 2018)
Language:
English
ISBN-13:
9781138384309
Weight:
16oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260121055302376-20260121.xml
Folder:
TAYLORFRANCIS
List Price:
$73.99
Series:
Marketing and Consumer Psychology Series
Case Pack:
1
As low as:
$70.29
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.
