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  • The Strategic Enemy (How to Build and Position a Brand Worth Fighting For) by Laura Ries, 9781394323937
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    The Strategic Enemy (How to Build and Position a Brand Worth Fighting For) $28.00
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  • 150+ Best Practices for B2B Marketing Success (Next-Level Strategies) by Alexander Kesler, 9781510784109
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    150+ Best Practices for B2B Marketing Success (Next-Level Strategies) $35.00
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  • Market Strategies in a Hyper-connected World by Alessandro Arbore, 9791281627109
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    Market Strategies in a Hyper-connected World $37.95
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  • International Marketing in Practice (A Case Study Collection) by Véronique Boulocher-Passet, 9781032712918
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    International Marketing in Practice (A Case Study Collection) $60.99
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  • Marktforschung (Grundlagen, Instrumente und Fallbeispiele aus der Praxis) (German Edition) by Jörg Koch, Florian Riedmüller, 9783111437088
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    Marktforschung (Grundlagen, Instrumente und Fallbeispiele aus der Praxis) (German Edition) $32.99
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  • Market Research and Analysis (Methods, Design and Data) by MARCUS GONCALVES, 9781501522888
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    Market Research and Analysis (Methods, Design and Data) $79.99
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  • Engage First (Capture Attention, Build Trust and Drive Real Results) - 9781788608398 by Anders Boulanger, Shep Hyken, 9781788608398
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    Engage First (Capture Attention, Build Trust and Drive Real Results) - 9781788608398 $30.99
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  • Engage First (Capture Attention, Build Trust and Drive Real Results) by Anders Boulanger, Shep Hyken, 9781788608404
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    Engage First (Capture Attention, Build Trust and Drive Real Results) $18.99
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  • Machiavelli, Marketing and Management (Revisited) by Phil Harris, Andrew Lock, Patricia Rees, 9781032943305
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    Machiavelli, Marketing and Management (Revisited) $60.99
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  • An Introduction to Self-Report Measurement (Concepts, Principles and Expectations) by Michael G. Elasmar, 9783111590851
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    An Introduction to Self-Report Measurement (Concepts, Principles and Expectations) $74.99
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  • Cut-Through (The pitch and presentation playbook) - 9781788608367 by Dominic Colenso
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    Cut-Through (The pitch and presentation playbook) - 9781788608367 $18.99
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  • Cut-Through (The pitch and presentation playbook) by Dominic Colenso, 9781788608350
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    Cut-Through (The pitch and presentation playbook) $30.99
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  • Bag Man (The Story Behind the Improbable Rise of Coach) by Lew Frankfort, 9798892790727
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    Bag Man (The Story Behind the Improbable Rise of Coach) $32.00
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  • Clean Winners (Sustainability Strategy That Puts Customers First) by Goutam Challagalla, Frederic Dalsace, 9798892791663
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    Clean Winners (Sustainability Strategy That Puts Customers First) $35.00
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  • Managing Winning Proposals (The Fundamentals) by Wendy Frieman, 9781032947327
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    Managing Winning Proposals (The Fundamentals) $49.99
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  • Your Book, Your Brand (The Step-By-Step Guide to Launching Your Book and Boosting Your Sales) by Dana Kaye, 9781682303801
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    Your Book, Your Brand (The Step-By-Step Guide to Launching Your Book and Boosting Your Sales) $22.99
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  • Content Rules (How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business) - 9781119447443 by Ann Handley, C. C. Chapman, 9781119447443
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    Content Rules (How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business) - 9781119447443 $25.00
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  • AI in Marketing (Applications, Insights, and Analysis) by Hannah D. Walters, Rachel M. Hammond, 9781032743332
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    AI in Marketing (Applications, Insights, and Analysis) $68.99
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  • Nostalgic Branding in the Toy Industry by Kamil Lubiński, Magdalena Grębosz-Krawczyk, 9781032997995
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    Nostalgic Branding in the Toy Industry $89.99
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  • Nation Branding in the Americas (Contested Politics and Identities) by Efe Sevin, César Jiménez-MartÍnez, Pablo Miño, 9780367539771
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    Nation Branding in the Americas (Contested Politics and Identities) $89.99
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  • Marketing in the AI Era (Why Personalization Wins the Customer Experience) by Yaniv Navot, 9781400253531
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    Marketing in the AI Era (Why Personalization Wins the Customer Experience) $29.99
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  • Hacking the Human Mind (The behavioral science secrets behind 17 of the world's best brands) by MichaelAaron Flicker, Richard Shotton, 9781804091326
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    Hacking the Human Mind (The behavioral science secrets behind 17 of the world's best brands) $19.99
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  • Equity Crowdfunding in Sports Clubs (Consumer-Oriented Strategic Marketing) by Szczepan Kościółek, 9781032341170
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    Equity Crowdfunding in Sports Clubs (Consumer-Oriented Strategic Marketing) $60.99
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  • Country-of-Origin Effect in International Business (Strategic and Consumer Perspectives) by Anna Grudecka, Marzanna K. Witek-Hajduk, 9781032537900
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    Country-of-Origin Effect in International Business (Strategic and Consumer Perspectives) $59.99
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  • Consuming Atmospheres (Designing, Experiencing, and Researching Atmospheres in Consumption Spaces) by Chloe Steadman, Jack Coffin, 9781032264943
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    Consuming Atmospheres (Designing, Experiencing, and Researching Atmospheres in Consumption Spaces) $60.99
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  • Tu marca personal: Lo que te hace único, te hace exitoso / Your Personal Brand (Spanish Edition) by Renata Roa, 9786073919760
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    Tu marca personal: Lo que te hace único, te hace exitoso / Your Personal Brand (Spanish Edition) $17.95
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  • Social Media Marketing for Your Business, Second Edition by Carol L Morgan, 9780867188172
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    Social Media Marketing for Your Business, Second Edition $23.95
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  • The Glory of Giving Everything (The Taylor Swift Business Model) by Crystal Haryanto, Richard Scheffler, 9781394331444
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    The Glory of Giving Everything (The Taylor Swift Business Model) $25.00
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  • Security Relationship Management (Leveraging Marketing Concepts to Advance a Cybersecurity Program) by Lee Parrish, 9781032981840
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    Security Relationship Management (Leveraging Marketing Concepts to Advance a Cybersecurity Program) $72.99
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  • Influencer Marketing (Building Brand Communities and Engagement) - 9781032562223 by Joyce Costello, Sevil Yesiloglu, 9781032562223
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    Influencer Marketing (Building Brand Communities and Engagement) - 9781032562223 $60.99
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  • Good Growth (How Brands Win with Social Impact) by Omar Rodriguez Vila, Sundar Bharadwaj, 9781032467795
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    Good Growth (How Brands Win with Social Impact) $45.99
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  • Sponsorship in Marketing (Effective Partnerships in Sports, Arts, and Events) by T. Bettina Cornwell, 9781032941608
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    Sponsorship in Marketing (Effective Partnerships in Sports, Arts, and Events) $57.99
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  • Marketing (Prozess- und praxisorientierte Grundlagen) (German Edition) by Peter M. Runia, Frank Wahl, Olaf Geyer, Christian Thewißen, 9783111338514
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    Marketing (Prozess- und praxisorientierte Grundlagen) (German Edition) $38.99
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  • The New Rules of the Road (How to Navigate the Rapidly Changing Marketing Landscape) by Dan Kahn, 9781642256918
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    The New Rules of the Road (How to Navigate the Rapidly Changing Marketing Landscape) $29.99
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  • A History of Brands (Origins of Consumer Markets) by Richard Shear, Mark Kingsley, Debbie Millman, 9780760395172
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    A History of Brands (Origins of Consumer Markets) $24.99
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  • The Classical Marketing Book (Marketing lessons from the Greeks and Romans) by Anthony Tasgal, 9781915951786
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    The Classical Marketing Book (Marketing lessons from the Greeks and Romans) $12.95
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  • The Routledge Companion to Advertising and Promotional Culture by Emily West, Matthew P. McAllister, 9780367645120
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    The Routledge Companion to Advertising and Promotional Culture $88.99
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  • Perspectives in Marketing, Innovation and Strategy - 9781032574868 by Philip Kotler, Subhadip Roy, Satyajit Chakrabarti, Dipak Saha, Rabin Mazumder, 9781032574868
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    Perspectives in Marketing, Innovation and Strategy - 9781032574868 $60.99
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  • Digital Transformation and Corporate Branding (Opportunities and Pitfalls for Identity and Reputation Management) by Maria Teresa Cuomo, Pantea Foroudi, 9781032204871
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    Digital Transformation and Corporate Branding (Opportunities and Pitfalls for Identity and Reputation Management) $60.99
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  • Competitive Advantage, Strategy and Innovation in Africa (Issues and Applications) by Mohammed El Amine Abdelli, Nawal Chemma, Soudani Ahlem, Samir B. Maliki, Gurmeet Singh, 9781032307268
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    Competitive Advantage, Strategy and Innovation in Africa (Issues and Applications) $60.99
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  • Business Digitalization (Corporate Identity and Reputation) by Pantea Foroudi, Maria Teresa Cuomo, 9781032512365
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    Business Digitalization (Corporate Identity and Reputation) $60.99
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  • Approaches to Corporate Social Responsibility (Knowledge, Values, and Actions) by Stefan Markovic, Adam Lindgreen, Nikolina Koporcic, Milena Micevski, 9781032187082
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    Approaches to Corporate Social Responsibility (Knowledge, Values, and Actions) $59.99
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  • Marketing Ethics and Consumer Society (Practising Inclusive, Responsible and Sustainable Marketing) by Athanasia Daskalopoulou, Natalia Yannopoulou, 9781032994901
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    Marketing Ethics and Consumer Society (Practising Inclusive, Responsible and Sustainable Marketing) $65.99
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  • CEO Branding in the Global Reputation Economy by Stefania Micaela Vitulli, Gabrile Ghini, 9791281627239
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    CEO Branding in the Global Reputation Economy $39.95
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  • Social Brand Management in a Post Covid-19 Era - 9781032465739 by Patrícia Dias, Alexandre Duarte, 9781032465739
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    Social Brand Management in a Post Covid-19 Era - 9781032465739 $30.99
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  • National Brands and Global Markets (An Historical Perspective) by Nikolas Glover, David M. Higgins, 9780367762681
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    National Brands and Global Markets (An Historical Perspective) $60.99
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  • Management Research, International Business, and National Culture (Evaluating Hofstede and GLOBE) by Sunil Venaik, Paul Brewer, David Midgley, 9781032116204
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    Management Research, International Business, and National Culture (Evaluating Hofstede and GLOBE) $60.99
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  • Luxury Marketing, Sustainability and Technology (The Future of Luxury Management) by Park Thaichon, Sara Quach, 9781032342924
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    Luxury Marketing, Sustainability and Technology (The Future of Luxury Management) $60.99
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  • Fundraising and Nonprofit Marketing (A Research Overview) - 9781032428109 by Roger Bennett, 9781032428109
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    Fundraising and Nonprofit Marketing (A Research Overview) - 9781032428109 $30.99
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  • Branded Content and Entertainment in Advertising (A Theoretical and Empirical Study of Creative Advertising Practices) by María Rodríguez-Rabadán Benito, 9781032316420
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    Branded Content and Entertainment in Advertising (A Theoretical and Empirical Study of Creative Advertising Practices) $60.99
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  • Consumer Goods Subscriptions (How to Win in Retail in the 21st Century) by Severin Bischof, Thomas Rudolph, 9783110735116
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    Consumer Goods Subscriptions (How to Win in Retail in the 21st Century) $36.99
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  • Marketing mit allen Sinnen (Chancen der multisensualen Kundenkommunikation) (German Edition) by Christian Chlupsa, 9783110700473
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    Marketing mit allen Sinnen (Chancen der multisensualen Kundenkommunikation) (German Edition) $54.99
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  • Market Entry Strategies (Internationalization Theories, Concepts and Cases) by Mario Glowik, 9783110650679
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    Market Entry Strategies (Internationalization Theories, Concepts and Cases) $50.99
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  • The FUSE Pathway (How to Find and Lead a Fulfilling Life) by Paul Kirby, 9798886452631
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    The FUSE Pathway (How to Find and Lead a Fulfilling Life) $30.95
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  • Content Chemistry, 7th Edition: by Andy Crestodina, 9781732046528
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    Content Chemistry, 7th Edition: $29.95
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  • Brand Activism (Advertising and the Ethics of Visibility) by Marco Scalvini, 9780367616618
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    Brand Activism (Advertising and the Ethics of Visibility) $89.99
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  • Visual Marketing (A Practical Guide to the Science of Branding & Retailing) by Barbara E. Kahn, Elizabeth N. Johnson, 9781032731322
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    Visual Marketing (A Practical Guide to the Science of Branding & Retailing) $60.99
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  • Doing Marketing Research (Alternative Methods for Market Sensing) by Alison Lawson, Charles Hancock, 9781032972244
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    Doing Marketing Research (Alternative Methods for Market Sensing) $72.99
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  • Tribus: Necesitamos que TÚ nos lideres / Tribes: We Need You to Lead Us (Marketing y ventas) (Spanish Edition) by Seth Godin, 9786077476498
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    Tribus: Necesitamos que TÚ nos lideres / Tribes: We Need You to Lead Us (Marketing y ventas) (Spanish Edition) $10.95
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  • Go-To-Market Uncovered (How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth) by Paul Sullivan, 9781394328888
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    Go-To-Market Uncovered (How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth) $30.00
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  • Strategic City Branding (Insights from Asian Cities) by Viriya Taecharungroj, 9781032958989
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    Strategic City Branding (Insights from Asian Cities) $89.99
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  • The Righteous Brand (Consumer Brand Relationships in a Polarized World) by Max Blackston, 9781032882369
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    The Righteous Brand (Consumer Brand Relationships in a Polarized World) $54.99
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  • Fashion Trends and Forecasting (The Fashion Futurists' Toolkit) by Eunsuk Hur, Caroline Hemingray, Stephen Westland, 9781032541860
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    Fashion Trends and Forecasting (The Fashion Futurists' Toolkit) $65.99
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  • The Music Producer's Guide to Social Media Content (The Science, Business, and Art of Building a Musical Career) by Sam McGuire, 9781032542874
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    The Music Producer's Guide to Social Media Content (The Science, Business, and Art of Building a Musical Career) $54.99
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  • Digital Marketing Fundamentals (From Strategy to ROI) - 9781032964690 by Marjolein Visser, Mike Berry, 9781032964690
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    Digital Marketing Fundamentals (From Strategy to ROI) - 9781032964690 $94.99
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  • Being You (How to Build Your Personal Brand and Confidence) by Maggie Eyre, 9781925335927
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    Being You (How to Build Your Personal Brand and Confidence) $21.99
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  • Politics and propaganda (Weapons of mass seduction) by Nicholas O'Shaughnessy, 9780719068539
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    Politics and propaganda (Weapons of mass seduction) $29.95
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  • Kids and branding in a digital world by Barry Gunter, 9781784992453
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    Kids and branding in a digital world $29.95
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  • Upheaval (Crafting a Culture & Managing Your Message Through a Crisis) by Paul Hiltz, Amanda Lucey, 9781642257861
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    Upheaval (Crafting a Culture & Managing Your Message Through a Crisis) $29.99
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  • The Revenue Engine (Fueling a B2B High Octane Pipeline) by Kara Smith Brown, 9781642259094
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    The Revenue Engine (Fueling a B2B High Octane Pipeline) $19.99
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  • Understanding Pop-Up Stores through Passion and Practice by Ghalia Boustani, 9781032293332
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    Understanding Pop-Up Stores through Passion and Practice $54.99
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  • Age of Invisible Machines (A Guide to Orchestrating AI Agents and Making Organizations More Self-Driving, Revised and Updated) by Robb Wilson, Josh Tyson, 9781394321551
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    Age of Invisible Machines (A Guide to Orchestrating AI Agents and Making Organizations More Self-Driving, Revised and Updated) $26.00
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  • Some Future Day (How AI Is Going to Change Everything) by Marc Beckman, 9781648210778
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    Some Future Day (How AI Is Going to Change Everything) $32.99
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  • Outmarket the Competition (Advanced Marketing Tactics to Drive Growth and Profitability) by Nick Doyle, 9781639081035
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    Outmarket the Competition (Advanced Marketing Tactics to Drive Growth and Profitability) $27.95
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  • Marketing Green Buildings (Guide for Engineering, Construction and Architecture) by Jerry Yudelson, 9788770045810
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    Marketing Green Buildings (Guide for Engineering, Construction and Architecture) $76.50
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  • Creating a Blockbuster Brand (Hollywood's Storytelling Secrets For Your Business) by Greg Logan, 9781636985527
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    Creating a Blockbuster Brand (Hollywood's Storytelling Secrets For Your Business) $24.95
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  • Loyalty Management (Driving Engagement with Loyalty Programs and Customer Experience) by Cristina Ziliani, Marco Ieva, 9781032510354
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    Loyalty Management (Driving Engagement with Loyalty Programs and Customer Experience) $65.99
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  • Human vs ChatGPT - Language of Advertising in Beauty Products Advertisements by Ida Skubis, Dominika Kołodziejczyk, 9781032934136
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    Human vs ChatGPT - Language of Advertising in Beauty Products Advertisements $89.99
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  • Think Like a Marketer, Train Like an L&D Pro (Strategies to Ignite Learning) by Bianca Baumann, Mike Taylor, 9781960231192
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    Think Like a Marketer, Train Like an L&D Pro (Strategies to Ignite Learning) $42.99
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  • Technology Brands in the Digital Economy by Wioleta Kucharska, Ewa Lechman, 9781032026879
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    Technology Brands in the Digital Economy $59.99
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  • Supply Chain Management and Logistics in the Global Fashion Sector (The Sustainability Challenge) by Rajkishore Nayak, 9780367608477
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    Supply Chain Management and Logistics in the Global Fashion Sector (The Sustainability Challenge) $60.99
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  • Religion and Consumer Behaviour (Influence of Religiosity and Culture on Consumption) by Gaurav Gupta, Mandakini Paruthi, Shivinder Nijjer, 9781032265018
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    Religion and Consumer Behaviour (Influence of Religiosity and Culture on Consumption) $60.99
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  • Influencing Customer Demand (An Operations Management Approach) by Mahya Hemmati, Mohsen S. Sajadieh, 9780367620059
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    Influencing Customer Demand (An Operations Management Approach) $68.99
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  • Ethnic Hospitality Marketing (Authenticity and Quality Constructions in the Greek Food Industry) by Elena Chatzopoulou, 9781032130729
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    Ethnic Hospitality Marketing (Authenticity and Quality Constructions in the Greek Food Industry) $60.99
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  • Consumer Society and Ecological Crisis - 9781032439389 by Leslie M. Meier, 9781032439389
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    Consumer Society and Ecological Crisis - 9781032439389 $30.99
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  • Consumer Packaging Strategy (Localisation in Asian Markets) by Huda Khan, Richard Lee, Polymeros Chrysochou, 9781032324036
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    Consumer Packaging Strategy (Localisation in Asian Markets) $60.99
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  • Absolute Essentials of Marketing Research - 9780367760342 by Bonita M. Kolb, 9780367760342
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    Absolute Essentials of Marketing Research - 9780367760342 $28.99
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  • Absolute Essentials of Advertising - 9781032007687 by Sarah Turnbull, 9781032007687
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    Absolute Essentials of Advertising - 9781032007687 $30.99
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  • Word of Mouth and Social Media - 9781032929033 by Allan J. Kimmel, Philip J. Kitchen, 9781032929033
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    Word of Mouth and Social Media - 9781032929033 $59.99
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  • Pioneers in Marketing (A Collection of Biographical Essays) by D.G. Brian Jones, 9781032927428
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    Pioneers in Marketing (A Collection of Biographical Essays) $59.99
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  • Marketing Island Destinations by Acolla Lewis-Cameron, Sherma Roberts, 9781032928463
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    Marketing Island Destinations $55.99
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  • Expanding Disciplinary Space: On the Potential of Critical Marketing - 9781032925639 by Douglas Brownlie, Paul Hewer, Mark Tadajewski, 9781032925639
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    Expanding Disciplinary Space: On the Potential of Critical Marketing - 9781032925639 $60.99
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  • Contemporary Issues in Social Media Marketing by Subir Bandyopadhyay, Bikramjit Rishi, 9781032535692
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    Contemporary Issues in Social Media Marketing $72.99
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  • Changeology (How to enable groups, communities and societies to do things they've never done before) by Les Robinson, 9780857840615
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    Changeology (How to enable groups, communities and societies to do things they've never done before) $23.00
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  • Connecting with Clients (For stronger, more rewarding and longer-lasting client relationships) by Paul Cowan, 9780857198594
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    Connecting with Clients (For stronger, more rewarding and longer-lasting client relationships) $19.99
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  • The Reputation Playbook (A winning formula to help CEOs protect corporate reputation in the digital economy) by Jennifer Janson, 9780857193551
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    The Reputation Playbook (A winning formula to help CEOs protect corporate reputation in the digital economy) $31.99
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  • Ultimate Guide to Social Media Marketing - 9781642011845 by Roberto Blake, Amanda Robinson, Eric Butow, Stephanie Garcia, 9781642011845
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    Ultimate Guide to Social Media Marketing - 9781642011845 $26.99
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  • Marketing Strategy by Steven P. Schnaars, 9780684831916
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    Marketing Strategy $27.95
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  • Focused Interview by Robert K. Merton, 9780029209868
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    Focused Interview $18.95
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  • Marketing Imagination (New, Expanded Edition) by Theodore Levitt, 9780029190906
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    Marketing Imagination (New, Expanded Edition) $19.95
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