- Home
- Business & Economics
- Marketing
- Decoding Branding (A Complete Guide to Building and Revamping Brands in the Age of Disruption)
Decoding Branding (A Complete Guide to Building and Revamping Brands in the Age of Disruption)
List Price:
$233.99
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Royce Yuen
Format:
Hardcover
Pages:
258
Publisher:
Taylor & Francis (June 1, 2021)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781138802667
Weight:
22.625oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260918042202127-20260918.xml
Folder:
TAYLORFRANCIS
List Price:
$233.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
1
As low as:
$222.29
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Decoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution, technological advancement, changing consumer behavior, and the pandemic have reshaped the marketing landscape.
