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The Evolution of Integrated Marketing Communications (The Customer-driven Marketplace)
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Product Details
Author:
Don Schultz, Charles Patti, Philip Kitchen
Format:
Hardcover
Pages:
142
Publisher:
Taylor & Francis (April 28, 2011)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9780415668927
Weight:
15.25oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_261001045153970-20261001.xml
Folder:
TAYLORFRANCIS
List Price:
$233.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
24
As low as:
$222.29
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world.
This book was published as a special issue of the Journal of Marketing Communications.
