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Essentials of Marketing (Theory and Practice for a Marketing Career)
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$280.00
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Product Details
Author:
David Brown, Alex Thompson
Format:
Hardcover
Pages:
492
Publisher:
Taylor & Francis (September 1, 2022)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9780367773410
Weight:
37oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260923042612946-20260923.xml
Folder:
TAYLORFRANCIS
List Price:
$280.00
Country of Origin:
United States
Pub Discount:
30
Case Pack:
10
As low as:
$266.00
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.
