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Brand Metrics (Measuring Brand Efficacy along the Customer Journey)
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$249.99
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Product Details
Author:
Jacek Kall
Format:
Hardcover
Pages:
156
Publisher:
Taylor & Francis (September 9, 2021)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9780367765033
Weight:
8.25oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260923042612946-20260923.xml
Folder:
TAYLORFRANCIS
List Price:
$249.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
10
As low as:
$237.49
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.
