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Marketing Strategy for Museums (A Practical Guide)
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$200.00
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Product Details
Author:
Christina Lister
Format:
Hardcover
Pages:
228
Publisher:
Taylor & Francis (December 6, 2023)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781032313177
Weight:
17.75oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_261001044602188-20261001.xml
Folder:
TAYLORFRANCIS
List Price:
$200.00
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Guides to Practice in Museums, Galleries and Heritage
Case Pack:
1
As low as:
$190.00
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.
