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Managing Electronic Media (Making, Moving and Marketing Digital Content)
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$280.00
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Product Details
Author:
Joan Van Tassel
Format:
Hardcover
Pages:
432
Publisher:
Taylor & Francis (July 3, 2017)
Imprint:
Routledge
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781138442979
Weight:
33.875oz
Dimensions:
7.5" x 9.25"
File:
TAYLORFRANCIS-TayFran_260911042817464-20260911.xml
Folder:
TAYLORFRANCIS
List Price:
$280.00
Country of Origin:
United States
Pub Discount:
30
Case Pack:
1
As low as:
$266.00
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizations to succeed in a dynamic business environment.
