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Consumer Behavior

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  • Brand Mascots (And Other Marketing Animals) by Stephen Brown, Sharon Ponsonby-McCabe, 9781138825079
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    Brand Mascots (And Other Marketing Animals) $77.99
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  • Relationship Marketing in the Digital Age - 9780367786922 by Robert Palmatier, Lena Steinhoff, 9780367786922
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    Relationship Marketing in the Digital Age - 9780367786922 $65.99
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  • The Language of Branding (Theory, Strategies, and Tactics) - 9780415806749 by Dawn Lerman, Robert J. Morais, David Luna, 9780415806749
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    The Language of Branding (Theory, Strategies, and Tactics) - 9780415806749 $73.99
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  • Consumer Behaviour and Social Network Sites (The Impact of Negative Word of Mouth) - 9780367532864 by Sarah Zaraket, 9780367532864
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    Consumer Behaviour and Social Network Sites (The Impact of Negative Word of Mouth) - 9780367532864 $33.99
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  • Digital Advertising (Theory and Research) by Shelly Rodgers, Esther Thorson, 9781138654457
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    Digital Advertising (Theory and Research) $80.99
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  • Consumer Profiles (RLE Consumer Behaviour) (An Introduction to Psychographics) - 9781138832466 by Barrie Gunter, Adrian Furnham, 9781138832466
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    Consumer Profiles (RLE Consumer Behaviour) (An Introduction to Psychographics) - 9781138832466 $73.99
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  • The New Consumer Psychology (Scanning buying behavior with MRI of the mind) by Sang Min (Leo) Whang, 9781138898936
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    The New Consumer Psychology (Scanning buying behavior with MRI of the mind) $82.99
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  • Consumer Behaviour and Analytics - 9781032388342 by Andrew Smith, 9781032388342
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    Consumer Behaviour and Analytics - 9781032388342 $62.99
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  • Social Marketing (Theoretical and Practical Perspectives) - 9781138876620 by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt, 9781138876620
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  • Attention, Attitude, and Affect in Response To Advertising - 9781138876156 by Eddie M. Clark, Timothy C. Brock, David W. Stewart, 9781138876156
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  • Young Consumer Behaviour (A Research Companion) - 9780415790093 by Ayantunji Gbadamosi, 9780415790093
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  • Essentials of Consumer Behavior (An Applied Approach) by Debra L. Stephens, 9780367426866
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    Essentials of Consumer Behavior (An Applied Approach) $76.99
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  • Creating a Sustainable Brand (A Guide to Growing the Sustainability Top Line) by Henk Campher, 9781910174067
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    Creating a Sustainable Brand (A Guide to Growing the Sustainability Top Line) $51.99
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  • Context and Cognition in Consumer Psychology (How Perception and Emotion Guide Action) - 9781138778207 by Gordon Foxall, 9781138778207
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    Context and Cognition in Consumer Psychology (How Perception and Emotion Guide Action) - 9781138778207 $60.99
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  • Advertising and the Mind of the Consumer (What Works, What Doesn't, and Why) by Max Sutherland, 9781741755992
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    Advertising and the Mind of the Consumer (What works, what doesn't and why) $57.99
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  • The Insight Discipline (Crafting New Marketplace Understanding that Makes a Difference) by Liam Fahey, 9781839827334
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    The Insight Discipline (Crafting New Marketplace Understanding that Makes a Difference) $20.99
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  • Revolutionary Nostalgia (Retromania, Neo-Burlesque, and Consumer Culture) by Marie-Cécile Cervellon, Stephen Brown, 9781787693463
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    Revolutionary Nostalgia (Retromania, Neo-Burlesque, and Consumer Culture) $75.99
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  • Rising Consumer Materialism (A Threat to Sustainable Happiness) - 9781032096124 by Afia Khalid, Faisal Qadeer, 9781032096124
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  • Branding Masculinity (Tracing the Cultural Foundations of Brand Meaning) - 9781032242569 by Elizabeth Hirschman, 9781032242569
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    Branding Masculinity (Tracing the Cultural Foundations of Brand Meaning) - 9781032242569 $34.99
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  • The Abusive Customer (Breaking the Silence Around Customers' Aggressive Behavior) by Ivaylo Yorgov, 9781032515007
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    The Abusive Customer (Breaking the Silence Around Customers' Aggressive Behavior) $51.99
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  • What's in a Name? (Advertising and the Concept of Brands) by David M Jones, Jan S. Slater, 9780765611123
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    What's in a Name? (Advertising and the Concept of Brands) $73.99
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  • Accelerating Sustainability in Fashion, Clothing and Textiles - 9781032225173 by Martin Charter, Bernice Pan, Sandy Black, 9781032225173
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    Accelerating Sustainability in Fashion, Clothing and Textiles - 9781032225173 $57.99
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  • Tourist Experience (Contemporary Perspectives) by Richard Sharpley, Philip Stone, 9781138880702
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    Tourist Experience (Contemporary Perspectives) $82.99
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  • The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by Saurabh Kumar Dixit, 9780367660062
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    The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism $68.99
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  • The Expert Guide to Retail Pricing (An Analytics-Based Approach to Maximise Margins) - 9781032465326 by Kiran Gange, 9781032465326
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    The Expert Guide to Retail Pricing (An Analytics-Based Approach to Maximise Margins) - 9781032465326 $51.99
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  • Customer Experience Analytics (How Customers Can Better Guide Your Web and App Design Decisions) - 9781032370767 by Akin Arikan, 9781032370767
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    Customer Experience Analytics (How Customers Can Better Guide Your Web and App Design Decisions) - 9781032370767 $49.99
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  • Ephemeral Retailing (Pop-up Stores in a Postmodern Consumption Era) - 9781032570389 by Ghalia Boustani, 9781032570389
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    Ephemeral Retailing (Pop-up Stores in a Postmodern Consumption Era) - 9781032570389 $33.99
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  • Acknowledging Consumption - 9780415106894 by Daniel Miller, 9780415106894
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    Acknowledging Consumption - 9780415106894 $60.99
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  • Digital Consumer Management (Understanding and Managing Consumer Engagement in the Digital Environment) by Emmanuel Mogaji, 9781032486024
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    Digital Consumer Management (Understanding and Managing Consumer Engagement in the Digital Environment) $62.99
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  • Consumer Behaviour (RLE Consumer Behaviour) (A Practical Guide) - 9781138832398 by Gordon R. Foxall, 9781138832398
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  • The Dark Side of Marketing Communications (Critical Marketing Perspectives) - 9781138587137 by Tim Hill, Pierre McDonagh, 9781138587137
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  • Techniques of Social Influence (The psychology of gaining compliance) - 9781138815193 by Dariusz Dolinski, 9781138815193
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    Techniques of Social Influence (The psychology of gaining compliance) - 9781138815193 $73.99
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  • Cheaponomics (The High Cost of Low Prices) - 9780415735155 by Michael Carolan, 9780415735155
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  • Marketing Analytics (Statistical Tools for Marketing and Consumer Behavior Using SPSS) by José Marcos Carvalho de Mesquita, Erik Kostelijk, 9781032052199
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    Marketing Analytics (Statistical Tools for Marketing and Consumer Behavior Using SPSS) $61.99
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  • Hyperconsumption (Corporate Marketing vs. the Planet) by Gerard Hastings, 9781032214641
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    Hyperconsumption (Corporate Marketing vs. the Planet) $51.99
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  • The Connected Customer (The Changing Nature of Consumer and Business Markets) - 9781138997769 by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, F.G.M.(Rik) Pieters, 9781138997769
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    The Connected Customer (The Changing Nature of Consumer and Business Markets) - 9781138997769 $73.99
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  • Dance of Disruption and Creation (Epochal Change and the Opportunity for Enterprise) by Nandu Nandkishore, Neeraj Chandra, 9781032184791
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    Dance of Disruption and Creation (Epochal Change and the Opportunity for Enterprise) $54.99
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  • Superpowers and Client States in the Middle East (The Imbalance of Influence) - 9781138653047 by Moshe Efrat, Jacob Bercovitch, 9781138653047
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    Superpowers and Client States in the Middle East (The Imbalance of Influence) - 9781138653047 $57.99
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  • Store Choice, Store Location and Market Analysis (Routledge Revivals) - 9781138831285 by Professor Neil Wrigley, 9781138831285
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    Store Choice, Store Location and Market Analysis (Routledge Revivals) - 9781138831285 $64.99
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  • Psychological Foundations of Marketing (The Keys to Consumer Behavior) - 9781138219151 by Allan Kimmel, Allan J Kimmel, 9781138219151
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    Psychological Foundations of Marketing (The Keys to Consumer Behavior) - 9781138219151 $76.99
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  • Social Brand Management in a Post Covid-19 Era by Patrícia Dias, Alexandre Duarte, 9781032465722
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    Social Brand Management in a Post Covid-19 Era $89.99
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  • Introduction to Corporate Communication (Case Studies from India) - 9781032149264 by Charu Lata Singh, Mona Gupta, 9781032149264
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    Introduction to Corporate Communication (Case Studies from India) - 9781032149264 $62.99
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  • Gender After Gender in Consumer Culture by Elisabeth Tissier-Desbordes, Luca M. Visconti, 9780367646233
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    Gender After Gender in Consumer Culture $62.99
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  • Digitalized Markets by Johan Hagberg, Hans Kjellberg, 9780367655716
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    Digitalized Markets $62.99
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  • Motherhoods, Markets and Consumption (The Making of Mothers in Contemporary Western Cultures) by Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens, 9781138206106
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    Motherhoods, Markets and Consumption (The Making of Mothers in Contemporary Western Cultures) $76.99
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  • Contemporary Issues in Marketing and Consumer Behaviour - 9781032062006 by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman, 9781032062006
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    Contemporary Issues in Marketing and Consumer Behaviour - 9781032062006 $62.99
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  • Consumption and Spirituality - 9781138224537 by Diego Rinallo, Linda Scott, Pauline Maclaran, 9781138224537
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    Consumption and Spirituality - 9781138224537 $82.99
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  • Marketing Graffiti (The Writing on the Wall) - 9781138013339 by Mike Saren, 9781138013339
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    Marketing Graffiti (The Writing on the Wall) - 9781138013339 $64.99
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  • Mapping Out Marketing (Navigation Lessons from the Ivory Trenches) - 9781138082236 by Ronald Hill, Catherine Lamberton, Jennifer Swartz, 9781138082236
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    Mapping Out Marketing (Navigation Lessons from the Ivory Trenches) - 9781138082236 $55.99
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  • Many Thin Companies (The Change in Customer Dealings and Managers Since September 11, 2001) - 9780789022486 by David L Loudon, Tony Carter, 9780789022486
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    Many Thin Companies (The Change in Customer Dealings and Managers Since September 11, 2001) - 9780789022486 $69.99
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  • How Consumers Pick a Hotel (Strategic Segmentation and Target Marketing) - 9780789001849 by William Winston, Dennis J Cahill, 9780789001849
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    How Consumers Pick a Hotel (Strategic Segmentation and Target Marketing) - 9780789001849 $91.99
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  • Experiential Marketing (Consumer Behavior, Customer Experience and The 7Es) - 9781138293168 by Wided Batat, 9781138293168
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    Experiential Marketing (Consumer Behavior, Customer Experience and The 7Es) - 9781138293168 $68.99
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  • The Evolutionary Bases of Consumption - 9780805851502 by Gad Saad, 9780805851502
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    The Evolutionary Bases of Consumption - 9780805851502 $84.99
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  • Diversity in Advertising (Broadening the Scope of Research Directions) - 9781138012820 by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt, 9781138012820
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    Diversity in Advertising (Broadening the Scope of Research Directions) - 9781138012820 $80.99
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  • Digital Virtual Consumption - 9781138203075 by Mike Molesworth, Janice Denegri Knott, 9781138203075
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    Digital Virtual Consumption - 9781138203075 $82.99
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  • Customer Engagement (Contemporary issues and challenges) by Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit, 9780815350736
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    Customer Engagement (Contemporary issues and challenges) $70.99
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  • Cultural Psychology (A Special Issue of the journal of Consumer Psychology) by Durairaj Maheswaran, Sharon Shavitt, 9780805897777
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    Cultural Psychology (A Special Issue of the journal of Consumer Psychology) $40.99
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  • Contemporary Consumption Rituals (A Research Anthology) - 9780805847796 by Cele C. Otnes, Tina M. Lowrey, 9780805847796
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  • Consumer Social Values - 9781138240438 by Eda Gurel-Atay, Lynn R. Kahle, 9781138240438
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    Consumer Social Values - 9781138240438 $69.99
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  • Consumer Behavior in Travel and Tourism by Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld, 9780789006110
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    Consumer Behavior in Travel and Tourism $82.99
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  • Brick & Mortar Shopping in the 21st Century - 9780805863642 by Tina Lowrey, 9780805863642
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    Brick & Mortar Shopping in the 21st Century - 9780805863642 $91.99
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  • Attitudes and Opinions - 9781138003910 by Stuart Oskamp, P. Wesley Schultz, 9781138003910
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    Attitudes and Opinions - 9781138003910 $77.99
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  • Advertising and the World Wide Web - 9781138003217 by David W. Schumann, Esther Thorson, 9781138003217
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    Advertising and the World Wide Web - 9781138003217 $82.99
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  • Virtual Social Identity and Consumer Behavior by Natalie T. Wood, Michael R. Solomon, 9780765623966
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    Virtual Social Identity and Consumer Behavior $82.99
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  • Variable Quality in Consumer Theory (Towards a Dynamic Microeconomic Theory of the Consumer) - 9780765604651 by W.M. Wadman, 9780765604651
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    Variable Quality in Consumer Theory (Towards a Dynamic Microeconomic Theory of the Consumer) - 9780765604651 $68.99
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  • Understanding the Hospitality Consumer by Alastair Williams, 9780750652490
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    Understanding the Hospitality Consumer $73.99
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  • Sports Marketing and the Psychology of Marketing Communication - 9780805857900 by Lynn R. Kahle, Chris Riley, 9780805857900
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    Sports Marketing and the Psychology of Marketing Communication - 9780805857900 $91.99
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  • The Rise of the Hispanic Market in the United States (Challenges, Dilemmas, and Opportunities for Corporate Management) by Louis E. V. Nevaer, 9780765612915
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    The Rise of the Hispanic Market in the United States (Challenges, Dilemmas, and Opportunities for Corporate Management) $73.99
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  • Retail Marketing - 9780714641751 by Gary Akehurst, Nicholas Alexander, 9780714641751
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    Retail Marketing - 9780714641751 $84.99
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  • Marketing Research That Pays Off (Case Histories of Marketing Research Leading to Success in the Marketplace) - 9780789001979 by William Winston, Larry Percy, 9780789001979
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    Marketing Research That Pays Off (Case Histories of Marketing Research Leading to Success in the Marketplace) - 9780789001979 $91.99
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  • The Marketing Era (From Professional Practice to Global Provisioning) by Kalman Applbaum, 9780415945448
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    The Marketing Era (From Professional Practice to Global Provisioning) $48.99
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  • International Marketing - 9780750622417 by Stanley Paliwoda, Michael Thomas, 9780750622417
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    International Marketing - 9780750622417 $84.99
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  • Global and Multinational Advertising - 9780805813951 by Basil G. Englis, 9780805813951
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    Global and Multinational Advertising - 9780805813951 $44.99
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  • Food Nations (Selling Taste in Consumer Societies) - 9780415930772 by Warren Belasco, Philip Scranton, 9780415930772
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    Food Nations (Selling Taste in Consumer Societies) - 9780415930772 $60.99
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  • Deception In The Marketplace (The Psychology of Deceptive Persuasion and Consumer Self-Protection) - 9780805860870 by David M. Boush, Marian Friestad, Peter Wright, 9780805860870
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    Deception In The Marketplace (The Psychology of Deceptive Persuasion and Consumer Self-Protection) - 9780805860870 $84.99
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  • Culinary Taste - 9780750657679 by Donald Sloan, Prue Leith, 9780750657679
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    Culinary Taste - 9780750657679 $70.99
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  • Cross-National Consumer Psychographics - 9780789009807 by Erdener Kaynak, Lynn R Kahle, 9780789009807
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    Cross-National Consumer Psychographics - 9780789009807 $70.99
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  • Cross-National and Cross-Cultural Issues in Food Marketing - 9780789009814 by Erdener Kaynak, 9780789009814
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    Cross-National and Cross-Cultural Issues in Food Marketing - 9780789009814 $82.99
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  • Consumer Tribes - 9780750680240 by Avi Shankar, Bernard Cova, Robert Kozinets, 9780750680240
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    Consumer Tribes - 9780750680240 $73.99
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  • Consumer Psychology in a Social Media World - 9780765646941 by Claudiu V. Dimofte, Curtis P. Haugtvedt, Richard F. Yalch, 9780765646941
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    Consumer Psychology in a Social Media World - 9780765646941 $70.99
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  • Consumer Behavior Knowledge for Effective Sports and Event Marketing - 9780415873581 by Lynn R. Kahle, Angeline G. Close, 9780415873581
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    Consumer Behavior Knowledge for Effective Sports and Event Marketing - 9780415873581 $82.99
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  • Consumer Behavior in Action (Real-life Applications for Marketing Managers) by Geoffrey Paul Lantos, 9780765620903
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    Consumer Behavior in Action (Real-life Applications for Marketing Managers) $91.99
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  • Communicating Sustainability for the Green Economy by Lynn R Kahle, Eda Gurel-Atay, 9780765636812
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    Communicating Sustainability for the Green Economy $91.99
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  • Club Management Issues in Australia and North America - 9780789031648 by Clayton W. Barrows, Nerilee Hing, 9780789031648
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    Club Management Issues in Australia and North America - 9780789031648 $91.99
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  • Asian Dimensions of Services Marketing - 9780789016911 by Esther Tang, Ricky Chan, Susan Tai, 9780789016911
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    Asian Dimensions of Services Marketing - 9780789016911 $42.99
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  • Transformative Consumer Research for Personal and Collective Well-Being - 9780367864828 by David Glen Mick, Simone Pettigrew, Cornelia (Connie) Pechmann, Julie L. Ozanne, 9780367864828
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    Transformative Consumer Research for Personal and Collective Well-Being - 9780367864828 $72.99
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  • Interpreting Consumer Choice (The Behavioural Perspective Model) by Gordon Foxall, 9780415717533
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    Interpreting Consumer Choice (The Behavioural Perspective Model) $76.99
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  • A History of American Consumption (Threads of Meaning, Gender, and Resistance) - 9780367874414 by Terrence Witkowski, 9780367874414
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    A History of American Consumption (Threads of Meaning, Gender, and Resistance) - 9780367874414 $65.99
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  • The Evolution of Household Technology and Consumer Behavior, 1800-2000 - 9780367595296 by Julia Sophie Woersdorfer, 9780367595296
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    The Evolution of Household Technology and Consumer Behavior, 1800-2000 - 9780367595296 $62.99
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  • Environmental Advertising in China and the USA (The desire to go green) - 9780367026820 by Xinghua Li, 9780367026820
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    Environmental Advertising in China and the USA (The desire to go green) - 9780367026820 $68.99
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  • Contemporary Consumer Culture Theory - 9780367243012 by John F. Sherry, Eileen M Fischer, 9780367243012
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    Contemporary Consumer Culture Theory - 9780367243012 $65.99
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  • Consumption, Psychology and Practice Theories (A Hermeneutic Perspective) - 9780367500955 by Tony Wilson, 9780367500955
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    Consumption, Psychology and Practice Theories (A Hermeneutic Perspective) - 9780367500955 $68.99
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  • Consumer Culture, Branding and Identity in the New Russia (From Five-year Plan to 4x4) by Graham Roberts, 9780367340636
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    Consumer Culture, Branding and Identity in the New Russia (From Five-year Plan to 4x4) $65.99
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  • The Changing Face of Retailing in the Asia Pacific - 9780415664486 by Elizabeth Howard, 9780415664486
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    The Changing Face of Retailing in the Asia Pacific - 9780415664486 $39.99
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  • Boomer Marketing (Selling to a Recession Resistant Market) - 9780415489638 by Ian Chaston, 9780415489638
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    Boomer Marketing (Selling to a Recession Resistant Market) - 9780415489638 $34.99
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  • Being Human in a Consumer Society - 9780367599737 by Alejandro Néstor García Martínez, 9780367599737
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    Being Human in a Consumer Society - 9780367599737 $62.99
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  • Addiction as Consumer Choice (Exploring the Cognitive Dimension) - 9780367339029 by Gordon Foxall, 9780367339029
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    Addiction as Consumer Choice (Exploring the Cognitive Dimension) - 9780367339029 $65.99
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  • The Why of Consumption (Contemporary Perspectives on Consumer Motives, Goals and Desires) by Cynthia Huffman, David Glen Mick, S. Ratneshwar, 9780415316170
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    The Why of Consumption (Contemporary Perspectives on Consumer Motives, Goals and Desires) $84.99
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  • Understanding Green Consumer Behaviour (A Qualitative Cognitive Approach) by Sigmund A. Wagner, 9780415316194
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    Understanding Green Consumer Behaviour (A Qualitative Cognitive Approach) $84.99
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  • Marketing Communication (A Critical Introduction) by Richard Varey, 9780415230407
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    Marketing Communication (A Critical Introduction) $91.99
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