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Internet Applications in Euromarketing
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Product Details
Author:
Erdener Kaynak, Lynn R. Kahle
Format:
Hardcover
Pages:
114
Publisher:
CRC Press (February 10, 2003)
Language:
English
Audience:
College/higher education
ISBN-13:
9780789020321
ISBN-10:
0789020327
Weight:
14.25oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260403050946149-20260403.xml
Folder:
TAYLORFRANCIS
List Price:
$76.99
Country of Origin:
United States
Case Pack:
30
As low as:
$73.14
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Imprint:
CRC Press
Overview
This book examines cutting-edge theory and practice on Internet marketing, delving deep into the latest research on the best ways to exploit this interactive advertising medium. Scholars from Europe and the United States examine essential facets of Internet use, both as a means of product promotion and as a facilitator of consumers' purchasing decisions. Internet Applications in Euromarketing will inform you about media effects, the influence of price, promotion, and format on click-through rates for banners, the Internet preferences of seniors, the advantages of online discussions over traditional focus groups, and more!
