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Consumers in Context (The BPM Research Program)
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Product Details
Author:
Gordon Foxall
Format:
Paperback
Pages:
572
Publisher:
Taylor & Francis (April 30, 2017)
Language:
English
ISBN-13:
9781138962958
Weight:
37.5oz
Dimensions:
5.4375" x 8.5"
File:
TAYLORFRANCIS-TayFran_260723050154193-20260723.xml
Folder:
TAYLORFRANCIS
List Price:
$76.99
Series:
Routledge Revivals
Case Pack:
1
As low as:
$73.14
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.
The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices.
Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
