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Decoding Branding (A Complete Guide to Building and Revamping Brands in the Age of Disruption)
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$55.99
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Product Details
Author:
Royce Yuen
Format:
Paperback
Pages:
258
Publisher:
Taylor & Francis (June 1, 2021)
Language:
English
ISBN-13:
9781138802674
Weight:
17oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260403050944986-20260403.xml
Folder:
TAYLORFRANCIS
List Price:
$55.99
Case Pack:
18
As low as:
$53.19
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
