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Consumer-Brand Relationships (Theory and Practice)
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$77.99
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Product Details
Author:
Susan Fournier, Michael Breazeale, Marc Fetscherin
Format:
Paperback
Pages:
456
Publisher:
Taylor & Francis (March 6, 2013)
Language:
English
Audience:
College/higher education
ISBN-13:
9780415783132
Weight:
29.75oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260519045159724-20260519.xml
Folder:
TAYLORFRANCIS
List Price:
$77.99
Country of Origin:
United States
Case Pack:
20
As low as:
$74.09
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Imprint:
Routledge
Overview
The creation and management of customer relationships is fundamental to the practice of marketing and marketers have long maintained a keen interest in these relationships. The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that may inform theory and company best practices.
With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
