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  • Advertising Management - 9780765622600 by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe, 9780765622600
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    Advertising Management - 9780765622600 $89.99
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  • Advertising and Anthropology (Ethnographic Practice and Cultural Perspectives) - 9780857852021 by Timothy de Waal Malefyt, Robert J. Morais, 9780857852021
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    Advertising and Anthropology (Ethnographic Practice and Cultural Perspectives) - 9780857852021 $54.99
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  • Successful Marketing Communications by Cathy Ace, 9780750650274
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    Successful Marketing Communications $65.99
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  • The Sponsor (Notes on Modern Potentates) - 9780765805478 by Roscoe Pound, Erik Barnouw, 9780765805478
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    The Sponsor (Notes on Modern Potentates) - 9780765805478 $65.99
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  • The Psychology of Design (Creating Consumer Appeal) - 9780765647603 by Rajeev Batra, Colleen Seifert, Diann Brei, 9780765647603
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    The Psychology of Design (Creating Consumer Appeal) - 9780765647603 $84.99
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  • Principles of Advertising (A Global Perspective, Second Edition) - 9780789023001 by Monle Lee, Carla Johnson, 9780789023001
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    Principles of Advertising (A Global Perspective, Second Edition) - 9780789023001 $84.99
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  • Persuasion Ethics Today - 9780765644725 by Margaret Duffy, Esther Thorson, 9780765644725
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    Persuasion Ethics Today - 9780765644725 $94.99
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  • Media Strategies for Marketing Places in Crisis by Eli Avraham, 9780750684521
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    Media Strategies for Marketing Places in Crisis $72.99
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  • Mass Media Writing - 9780805811315 by Elise K. Parsigian, 9780805811315
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    Mass Media Writing - 9780805811315 $68.99
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  • Marketing Your Business (A Guide to Developing a Strategic Marketing Plan) - 9780789017703 by Robert E Stevens, David L Loudon, Ronald A Nykiel, 9780789017703
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    Marketing Your Business (A Guide to Developing a Strategic Marketing Plan) - 9780789017703 $72.99
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  • Marketing Research That Pays Off (Case Histories of Marketing Research Leading to Success in the Marketplace) - 9780789001979 by William Winston, Larry Percy, 9780789001979
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    Marketing Research That Pays Off (Case Histories of Marketing Research Leading to Success in the Marketplace) - 9780789001979 $87.99
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  • Key Readings in Media Today (Mass Communication in Contexts) - 9780415992053 by Brooke Duffy, Joseph Turow, 9780415992053
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    Key Readings in Media Today (Mass Communication in Contexts) - 9780415992053 $49.99
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  • A Japanese Advertising Agency (An Anthropology of Media and Markets) - 9780700705030 by Brian Moeran, 9780700705030
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    A Japanese Advertising Agency (An Anthropology of Media and Markets) - 9780700705030 $72.99
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  • Inarticulate Longings (The Ladies' Home Journal, Gender and the Promise of Consumer Culture) by Jennifer Scanlon, 9780415911573
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    Inarticulate Longings (The Ladies' Home Journal, Gender and the Promise of Consumer Culture) $55.99
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  • Imaging in Advertising (Verbal and Visual Codes of Commerce) - 9780415978828 by Fern L. Johnson, 9780415978828
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    Imaging in Advertising (Verbal and Visual Codes of Commerce) - 9780415978828 $54.99
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  • Handbook of Product Placement in the Mass Media (New Strategies in Marketing Theory, Practice, Trends, and Ethics) - 9780789025357 by Mary-Lou Galician, 9780789025357
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    Handbook of Product Placement in the Mass Media (New Strategies in Marketing Theory, Practice, Trends, and Ethics) - 9780789025357 $77.99
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  • The Global Advertising Regulation Handbook by Mary Alice Shaver, Soontae An, 9780765629692
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    The Global Advertising Regulation Handbook $87.99
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  • Gabay's Copywriters' Compendium - 9780750683203 by Jonathan Gabay, 9780750683203
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    Gabay's Copywriters' Compendium - 9780750683203 $59.99
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  • Fundamentals of Advertising - 9780750615624 by John Wilmshurst, Adrian Mackay, 9780750615624
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    Fundamentals of Advertising - 9780750615624 $79.99
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  • Consumer Psychology in a Social Media World - 9780765646941 by Claudiu V. Dimofte, Curtis P. Haugtvedt, Richard F. Yalch, 9780765646941
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    Consumer Psychology in a Social Media World - 9780765646941 $70.99
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  • Connected Marketing - 9780750666343 by Justin Kirby, Paul Marsden, 9780750666343
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    Connected Marketing - 9780750666343 $70.99
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  • The Competitive Advantages of Far Eastern Business by Robert Fitzgerald, 9780714641447
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    The Competitive Advantages of Far Eastern Business $70.99
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  • The Commercialisation of Sport - 9780714680781 by Trevor Slack, 9780714680781
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    The Commercialisation of Sport - 9780714680781 $79.99
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  • Cases in Advertising Management by Larry D Kelley, Donald W Jugenheimer, 9780765622617
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    Cases in Advertising Management $87.99
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  • Building Customer-brand Relationships - 9780765617996 by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro, 9780765617996
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    Building Customer-brand Relationships - 9780765617996 $87.99
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  • The Blueprint for Strategic Advertising (How Critical Thinking Builds Successful Campaigns) - 9780765646583 by Margo Berman, 9780765646583
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    The Blueprint for Strategic Advertising (How Critical Thinking Builds Successful Campaigns) - 9780765646583 $70.99
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  • Advertising to Children on TV (Content, Impact, and Regulation) - 9780805858303 by Barrie Gunter, Caroline Oates, Mark Blades, 9780805858303
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    Advertising to Children on TV (Content, Impact, and Regulation) - 9780805858303 $66.99
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  • Advertising Theory - 9780815382508 by Shelly Rodgers, Esther Thorson, 9780815382508
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    Advertising Theory - 9780815382508 $57.99
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  • Advertising, Society, and Consumer Culture by Roxanne Hovland, Joyce M. Wolburg, 9780765615473
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    Advertising, Society, and Consumer Culture $91.99
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  • Advertising, Promotion, and New Media by Marla R. Stafford, Ronald J. Faber, 9780765613165
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    Advertising, Promotion, and New Media $89.99
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  • Advertising Media Workbook and Sourcebook - 9780765640949 by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer, 9780765640949
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    Advertising Media Workbook and Sourcebook - 9780765640949 $94.99
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  • Advertising Campaign Design (Just the Essentials) by Robyn Blakeman, 9780765625533
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    Advertising Campaign Design (Just the Essentials) $87.99
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  • The Advertising and Consumer Culture Reader - 9780415963305 by Joseph Turow, Matthew Mcallister, 9780415963305
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    The Advertising and Consumer Culture Reader - 9780415963305 $88.99
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  • Radios Niche Marketing Revolution FutureSell by Ashley Herweg, Godfrey Herweg, 9780240802022
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    Radios Niche Marketing Revolution FutureSell $87.99
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  • Public Relations and the Corporate Persona (The Rise of the Affinitive Organization) - 9780367874650 by Burton Saint John III, 9780367874650
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    Public Relations and the Corporate Persona (The Rise of the Affinitive Organization) - 9780367874650 $59.99
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  • A History of American Consumption (Threads of Meaning, Gender, and Resistance) - 9780367874414 by Terrence Witkowski, 9780367874414
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    A History of American Consumption (Threads of Meaning, Gender, and Resistance) - 9780367874414 $62.99
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  • Explorations in Critical Studies of Advertising - 9780367877453 by James F. Hamilton, Robert Bodle, Ezequiel Korin, 9780367877453
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    Explorations in Critical Studies of Advertising - 9780367877453 $59.99
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  • Environmental Advertising in China and the USA (The desire to go green) - 9780367026820 by Xinghua Li, 9780367026820
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    Environmental Advertising in China and the USA (The desire to go green) - 9780367026820 $65.99
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  • Digital Video Recorders (DVRs Changing TV and Advertising Forever) - 9780240811161 by Jimmy Schaeffler, 9780240811161
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    Digital Video Recorders (DVRs Changing TV and Advertising Forever) - 9780240811161 $31.99
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  • Digital Signage (Software, Networks, Advertising, and Displays: A Primer for Understanding the Business) by Jimmy Schaeffler, 9780240810416
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    Digital Signage (Software, Networks, Advertising, and Displays: A Primer for Understanding the Business) $77.99
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  • The Consumerist Manifesto (Advertising in Postmodern Times) by Martin P. Davidson, 9780415046206
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    The Consumerist Manifesto (Advertising in Postmodern Times) $55.99
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  • Consumer Culture, Branding and Identity in the New Russia (From Five-year Plan to 4x4) by Graham Roberts, 9780367340636
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    Consumer Culture, Branding and Identity in the New Russia (From Five-year Plan to 4x4) $62.99
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  • Advertising as Communication - 9780415027816 by Gillian Dyer, 9780415027816
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    Advertising as Communication - 9780415027816 $54.99
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  • A Reader in Marketing Communications by Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz, 9780415356497
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    A Reader in Marketing Communications $77.99
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  • A Primer for Integrated Marketing Communications by Philip Kitchen, Patrick de Pelsmacker, 9780415314213
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    A Primer for Integrated Marketing Communications $72.99
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  • Persuasion in Advertising by John O'Shaugnessy, Nicholas O'Shaughnessy, 9780415322249
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    Persuasion in Advertising $72.99
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  • Marketing Communication (A Critical Introduction) by Richard Varey, 9780415230407
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    Marketing Communication (A Critical Introduction) $87.99
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  • Influencer (The Science Behind Swaying Others) - 9780367468491 by T. Bettina Cornwell, Helen Katz, 9780367468491
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    Influencer (The Science Behind Swaying Others) - 9780367468491 $69.99
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  • Buy This Book (Studies in Advertising and Consumption) - 9780415141321 by Mica Nava, Andrew Blake, Iain MacRury, Barry Richards, 9780415141321
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    Buy This Book (Studies in Advertising and Consumption) - 9780415141321 $55.99
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  • The Business of American Theatre - 9780367460204 by William Grange, 9780367460204
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    The Business of American Theatre - 9780367460204 $55.99
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  • Brands (Meaning and Value in Media Culture) - 9780415347167 by Adam Arvidsson, 9780415347167
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    Brands (Meaning and Value in Media Culture) - 9780415347167 $91.99
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  • Brands - 9780415279987 by Marcel Danesi, 9780415279987
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    Brands - 9780415279987 $57.99
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  • Brand Culture - 9780415355995 by Jonathan Schroeder, Miriam Salzer Morling, 9780415355995
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    Brand Culture - 9780415355995 $76.99
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  • Advertising and New Media - 9780415430357 by Christina Spurgeon, 9780415430357
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    Advertising and New Media - 9780415430357 $55.99
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  • Advertising - 9780415251266 by Iain MacRury, 9780415251266
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    Advertising - 9780415251266 $52.99
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  • Ultimate Guide to Influencer Marketing by Eric Butow, Stephanie Garcia, Neal Schaffer, 9781642011630
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    Ultimate Guide to Influencer Marketing $24.99
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  • The Dynamics of Persuasion (Communication and Attitudes in the Twenty-First Century) by Richard M. Perloff, 9780367185794
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    The Dynamics of Persuasion (Communication and Attitudes in the Twenty-First Century) $110.00
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  • The Economics of Quality, Grades and Brands (Routledge Revivals) by Peter Bowbrick, 9781138793224
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    The Economics of Quality, Grades and Brands (Routledge Revivals) $67.99
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  • Native Advertising (Advertorial Disruption in the 21st-Century News Feed) by Lisa Lynch, 9781138040410
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    Native Advertising (Advertorial Disruption in the 21st-Century News Feed) $72.99
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  • Honest Creativity (The Foundations of Boundless, Good, and Inspired Innovation) by Craig Detweiler, 9781640656536
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    Honest Creativity (The Foundations of Boundless, Good, and Inspired Innovation) $29.95
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  • Branded Entertainment in Korea by Hyunsun Yoon, 9780367205317
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    Branded Entertainment in Korea $77.99
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  • Mobile Marketing by Alex Michael, Ben Salter, 9780750667470
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    Mobile Marketing $65.99
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  • Branded Entertainment and Cinema (The Marketisation of Italian Film) by Gloria Dagnino, 9780815348528
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    Branded Entertainment and Cinema (The Marketisation of Italian Film) $87.99
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  • Readings in Advertising, Society, and Consumer Culture by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley, 9780765615459
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    Readings in Advertising, Society, and Consumer Culture $77.99
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  • Practice of Advertising by Adrian Mackay, 9780750661737
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    Practice of Advertising $70.99
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  • Marketing Communications by Lynne Eagle, Barbara Czarnecka, Stephan Dahl, Jenny Lloyd, 9780429447044
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    Marketing Communications $61.99
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  • Creativity and Advertising (Affect, Events and Process) by Andrew McStay, 9780415519557
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    Creativity and Advertising (Affect, Events and Process) $55.99
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  • Content is King by David Chaffey, David Mill, 9780750663175
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    Content is King $70.99
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  • Consumer Behavior and Advertising Involvement (Selected Works of Herbert E. Krugman) by Edward P. Krugman, 9781138384309
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    Consumer Behavior and Advertising Involvement (Selected Works of Herbert E. Krugman) $73.99
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  • Advertising Myths (The Strange Half-Lives of Images and Commodities) by Anne Cronin, 9780415281744
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    Advertising Myths (The Strange Half-Lives of Images and Commodities) $62.99
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  • When Ads Work (New Proof That Advertising Triggers Sales) by David M Jones, 9780765617392
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    When Ads Work (New Proof That Advertising Triggers Sales) $87.99
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  • Visual Public Relations (Strategic Communication Beyond Text) by Simon Collister, Sarah Roberts-Bowman, 9780367666897
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    Visual Public Relations (Strategic Communication Beyond Text) $65.99
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  • Strategic Marketing for High Technology Products (An Integrated Approach) by Thomas Fotiadis, 9780367591113
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    Strategic Marketing for High Technology Products (An Integrated Approach) $62.99
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  • Digital and Social Media Marketing (A Results-Driven Approach) by Aleksej Heinze, Gordon Fletcher, Tahir Rashid, Ana Cruz, 9780367235901
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    Digital and Social Media Marketing (A Results-Driven Approach) $140.00
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  • Strategic Writing (Multimedia Writing for Public Relations, Advertising and More) by Charles Marsh, David W. Guth, Bonnie Poovey Short, 9780367895402
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    Strategic Writing (Multimedia Writing for Public Relations, Advertising and More) $105.00
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  • Introduction to Advertising (Understanding and Managing the Advertising Process) by Emmanuel Mogaji, 9780367441999
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    Introduction to Advertising (Understanding and Managing the Advertising Process) $72.99
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  • Alternate Reality Games (Promotion and Participatory Culture) by Stephanie Janes, 9780815386803
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    Alternate Reality Games (Promotion and Participatory Culture) $87.99
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  • Strategic Uses of Alternative Media (Just the Essentials) by Robyn Blakemen, 9780765625564
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    Strategic Uses of Alternative Media (Just the Essentials) $76.99
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  • From Idolatry to Advertising: Visual Art and Contemporary Culture (Visual Art and Contemporary Culture) by Susan G. Josephson, 9781563248764
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    From Idolatry to Advertising: Visual Art and Contemporary Culture (Visual Art and Contemporary Culture) $70.99
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  • Advertising and Violence (Concepts and Perspectives) by Nora J. Rifon, Marla Royne, Les Carlson, 9780765642691
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    Advertising and Violence (Concepts and Perspectives) $87.99
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  • Persuasive Imagery (A Consumer Response Perspective) by Linda M. Scott, Rajeev Batra, 9781138861305
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    Persuasive Imagery (A Consumer Response Perspective) $70.99
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  • Marketing in Publishing by Robin Birn, Patrick Forsyth, 9780415151344
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    Marketing in Publishing $55.99
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  • Innovations in Magazine Publishing by Simon Das, David Stam, Andrew Blake, 9780367337018
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    Innovations in Magazine Publishing $55.99
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  • The Middle Class in Emerging Societies (Consumers, Lifestyles and Markets) by Leslie L. Marsh, Hongmei Li, 9780815386452
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    The Middle Class in Emerging Societies (Consumers, Lifestyles and Markets) $70.99
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  • Global Advertising Practice in a Borderless World by Robert Crawford, Linda Brennan, Lukas Parker, 9780367873158
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    Global Advertising Practice in a Borderless World $62.99
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  • Digital Video Recorders (DVRs Changing TV and Advertising Forever) by Jimmy Schaeffler, 9781138408395
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    Digital Video Recorders (DVRs Changing TV and Advertising Forever) $79.99
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  • CIM Coursebook 08/09 Marketing Communications by Chris Fill, Graham Hughes, 9780750689670
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    CIM Coursebook 08/09 Marketing Communications $57.99
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  • Brands (Interdisciplinary Perspectives) by Jonathan E. Schroeder, 9780367870171
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    Brands (Interdisciplinary Perspectives) $59.99
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  • Food Advertising and Childhood Obesity (Examining Food Type, Brand Mascot Physique, Health Message, and Media) by Fariba Esmaeilpour, Mitra Shabani Nashtaee, 9780367361877
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    Food Advertising and Childhood Obesity (Examining Food Type, Brand Mascot Physique, Health Message, and Media) $72.99
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  • Branding Diversity (New Advertising and Cultural Strategies) by Susie Khamis, 9780367145446
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    Branding Diversity (New Advertising and Cultural Strategies) $72.99
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  • Analyzing Music in Advertising (Television Commercials and Consumer Choice) by Nicolai Graakjaer, 9781138616813
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    Analyzing Music in Advertising (Television Commercials and Consumer Choice) $68.99
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  • Madison Avenue Makeover (The transformation of Huge and the redefinition of the ad agency business) by Michael Farmer, 9781911687641
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    Madison Avenue Makeover (The transformation of Huge and the redefinition of the ad agency business) $24.95
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  • The Gen Z Frequency (How Brands Tune In and Build Credibility) - 9780749482480 by Gregg L. Witt, Derek E. Baird, 9780749482480
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    The Gen Z Frequency (How Brands Tune In and Build Credibility) - 9780749482480 $38.99
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  • The People Business (How Ten Leaders Drive Engagement Through Internal Communications) by Annabel Dunstan, Imogen Osborne, 9780749479718
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    The People Business (How Ten Leaders Drive Engagement Through Internal Communications) $52.00
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  • What is a 21st Century Brand? (New Thinking from the Next Generation of Agency Leaders) by Nick Kendall, 9780749472627
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    What is a 21st Century Brand? (New Thinking from the Next Generation of Agency Leaders) $62.99
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  • Understanding Social Media (How to Create a Plan for Your Business that Works) by Damian Ryan, 9780749473563
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    Understanding Social Media (How to Create a Plan for Your Business that Works) $38.99
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  • Understanding Digital Marketing (A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns) by Damian Ryan, 9781789666014
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    Understanding Digital Marketing (A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns) $34.99
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  • Native Advertising (The Essential Guide) by Dale Lovell, 9780749481162
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    Native Advertising (The Essential Guide) $38.99
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  • Persuasive Copywriting (Cut Through the Noise and Communicate With Impact) by Andy Maslen, 9780749483661
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    Persuasive Copywriting (Cut Through the Noise and Communicate With Impact) $38.99
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  • The Best Digital Marketing Campaigns in the World II by Damian Ryan, 9780749469689
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    The Best Digital Marketing Campaigns in the World II $38.99
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