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Advertising Media Workbook and Sourcebook - 9780765640949
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$98.99
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Product Details
Author:
Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Format:
Paperback
Pages:
380
Publisher:
Taylor & Francis (April 14, 2015)
Language:
English
ISBN-13:
9780765640949
Weight:
41.625oz
Dimensions:
8.5" x 11"
File:
TAYLORFRANCIS-TayFran_260730050354430-20260730.xml
Folder:
TAYLORFRANCIS
List Price:
$98.99
Case Pack:
12
As low as:
$94.04
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.
Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.
Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
