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The Economics of Quality, Grades and Brands (Routledge Revivals)

List Price: $67.99
SKU:
9781138793224
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  • Product Details

    Author:
    Peter Bowbrick
    Format:
    Hardcover
    Pages:
    364
    Publisher:
    Taylor & Francis (June 13, 2014)
    Language:
    English
    ISBN-13:
    9781138793224
    Weight:
    28.25oz
    Dimensions:
    5.4375" x 8.5"
    File:
    TAYLORFRANCIS-TayFran_260131054743952-20260131.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $67.99
    Series:
    Routledge Revivals
    Case Pack:
    1
    As low as:
    $64.59
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Audience:
    College/higher education
    Country of Origin:
    United States
    Pub Discount:
    30
    Imprint:
    Routledge
  • Overview

    Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.